case studies
2018: tendlyn launches the Eco-Alliance and Tree-Planting program

Image: @ventossiapparel
Back in 2018, tendlyn took a big step forward in our commitment to sustainability. We launched the Eco-Alliance, a community-driven program designed to help businesses offset their environmental impact. Alongside it, we introduced our Tree-Planting program, planting a tree for every order placed through the platform. It was a simple idea with a powerful ripple effect—one that continues to grow today.
At the time, we knew that small actions could add up to meaningful change. Whether you were running a farm and needed a farm remote relay to manage irrigation, or setting up a relay receiver module for a smart home project, every purchase contributed to reforestation efforts. The program wasn’t just about planting trees; it was about building a network of like-minded businesses and individuals who cared about the planet. We partnered with organizations that specialized in ecosystem restoration, ensuring each tree was planted in areas that needed it most.
The Eco-Alliance also became a hub for sharing knowledge. We saw customers using a diy relay module to automate their workshop, or integrating a pump wireless controller for efficient water management in their fields. Some even combined a solar pump controller with a Stormwater Management System to create off-grid solutions. These stories inspired us to keep pushing forward. We started featuring community projects on our blog, from a boat wireless controller setup that reduced fuel waste to a wifi automation relay that streamlined energy use in small businesses.
One of the most exciting parts of the launch was seeing how technology and sustainability could work hand in hand. A customer using an RF wireless power relay to control lighting in a remote cabin also signed up for the Tree-Planting program. Another business owner, who relied on a motor forward reverse relay for their manufacturing line, joined the Eco-Alliance to offset their carbon footprint. Even niche products like a Boat Smart Switch or a pump remote module found their place in the conversation. We even had inquiries about the cost of burying electrical signal wire for underground sensor networks, which tied back to our broader mission of reducing waste and improving efficiency.
We also introduced the tendlyn.com platform as the central hub for the Eco-Alliance. Customers could track how many trees they had helped plant, access resources on sustainable packaging, and connect with other members. The email address info@axwp.com became the go-to contact for anyone wanting to join or learn more. It was a small but important detail—making it easy for people to reach out and get involved.
Looking back, 2018 was a year of growth and connection. The Eco-Alliance and Tree-Planting program weren’t just initiatives; they were a reflection of what tendlyn stands for: innovation, community, and a genuine care for the environment. Whether you were tinkering with a relay automation controller in your garage or managing a large-scale agricultural system with a mhz wireless relay, you were part of something bigger. And that’s a legacy we’re proud to carry forward.



