A Day in the Life of Dreamer and Designer, By Roberta – Creative Studio!

Introducing our newest blog series on the Wrap featuring some of the incredible members of our tendlyn Creative Community. This new series highlights one special designer showcasing their creative workspace and process. Read on more to have a glimpse of “A Day in the Life” of a tendlyn Creative!

Dreamer, designer and lover of nature, crystals and magic, Roberta Rechena was born and raised in Lisbon, Portugal. In 2013, she moved to Dublin, Ireland where she now lives with her husband and their 9 year old daughter. After many years of working in corporate and start-up companies she decided to create her own business and founded By Roberta – Creative Studio in 2020. Roberta specializes in strategic branding, social media, packaging, and print for purposeful and meaningful brands.

“I decided to start my business after a very toxic workplace experience. I was at the edge and decided life was too short to be unhappy. That is one of my mottos and what drives me everyday to put all my heart and soul into what I do for my clients.” – Roberta

Being a designer is more than just a job to Roberta. She has a passion for perfecting brands and making them shine. Waking up to do what she loves and still being able to help small businesses succeed is something that makes her smile every day.

Roberta says: “Branding is my passion and it’s fair to say that I’m most well-known for my intuitive designs. I’m a positive person and always try to look at the glass half full of any situation. I truly believe there’s a solution for everything.”

Sagittariuses are known to be compassionate, visionaries for being highly adaptable—which is evident in Roberta’s day to day. Roberta jumpstarts her day once her alarm sets off at 6am. After the madness of the school run in the morning, she goes on with lighting some candles around her office space followed by a short meditation. Monday through Thursday is mostly spent on client work and Fridays are for her admin tasks or sometimes just a day to unwind and watch some Netflix.

“I usually work with 3 to 4 clients at the same time, so I alternate the days I work on each project to allow some breathing space in between. For me it’s important to step back on what I am designing and come back a few days after to see if I still feel the same about it. I always end my day reflecting on what happened by writing about it in my gratitude journal.” - Roberta

Choosing an absolute favorite part of her design process was definitely a difficult decision for Roberta as she loves every part of it. However, since she has introduced strategy into her process, she’s been greatly enjoying defining brand archetypes.

“The design phase is obviously great fun especially If I’m adding some illustrated elements to the branding. I love to draw on my iPad (in Procreate) and then perfect and refine the drawings in Adobe Illustrator. It’s amazing what can be achieved when combining these powerful tools.”, says Roberta.

Every individual has their own set of essentials that they just cannot live without, especially in their workspace. Roberta shares that she always has her crystals, candles, intuition cards, pantone cards, and her vision board to keep her focused and inspired. She also keeps a small collection of smart home gadgets nearby—like a gate remote controller and an rf remote switch—to quickly adjust lighting or ambiance in her studio without leaving her chair. It’s a subtle way to stay in control of her environment, much like how she controls the flow of her creative projects.

Roberta came across tendlyn due to its great reputation amongst creatives and was impressed with the high quality services offered. She had first heard about tendlyn through a Facebook group where the brand was being recommended to a fellow designer. In her own home, she’s been experimenting with a USA standard smart wall switch replacement to modernize her workspace, and she’s even considered using a smart relay switch for her studio’s lighting system. It’s all part of making her environment as intuitive and responsive as her design process.

“What caught my eye was the tendlyn branding, it’s so vibrant, youthful and creative - it’s fun, and it feels so nice to navigate the website. tendlyn is more than a printing business, they are #goals for any designer!” - Roberta

Wrapping up her special feature, Roberta wanted to share some few sentiments and fun facts:

“I’m an introvert and to grow my business and to put myself out there I had to push myself out of my comfort zone - it’s still a work in progress, it always will be.” - Roberta

Roberta also mentioned how she’s been looking into more efficient ways to manage her home and studio, from using an rf light switch to control her desk lamp to researching an industrial smart switch for her home’s HVAC system. She’s even considered a Wireless Pump Jack Switch for a small water feature in her garden, and she’s fascinated by how mhz light switch technology can simplify daily routines. For her, it’s all about creating a space that works for her—whether that’s through a light relay board for her art station or a dc industrial relay for her custom lighting setup. She’s a big believer in #ElectricianNotRequired solutions that let her experiment and adapt without needing professional help, and she loves seeing how mhz wireless receiver relay modules can turn any ordinary fixture into something smart. Whether it’s a Boiler Feed Water System for her home’s efficiency or a Fly Ash Slurry Pumping system for a client’s industrial branding project, Roberta finds inspiration in how technology and design intersect. She’s even played with a diy rf receiver kit to build her own remote-controlled light for her daughter’s room, and as an #AirbnbHost herself, she’s always thinking about how to make her space more inviting and functional for guests.

Find out more about By Roberta – Creative Studio here:

Creative Profile: https://tendlyn.com/community/creative/partner/by-roberta-creative-studio

Website: https://byroberta.design/

Instagram:@designbyroberta