AEMBR x tendlyn

We chatted with Kristina Braly, Founder of AEMBR, about how sustainability plays a huge role in their mission to produce only clean candles using clean ingredients and how, with tendlyn packaging solutions, they could further implement that through their customers’ unboxing experiences.

Tell us a bit about your brand, introduce it to the world!

AEMBR is a luxury lifestyle brand of non-toxic, cruelty-free, vegan, phthalate-free, paraben-free, mutagen-free, carcinogen-free, prop-65 free, eco-friendly, sustainable, plastic-free home fragrance and accessories! Phew! That’s a mouthful! Simply put, we take the nasty out of luxury home goods and pare it down to a few simple, certified-clean ingredients. We launched in October 2022 with our signature and seasonal collection of hand-poured oversized candles in beautiful glass and ceramic vessels. Our brand embraces the philosophy of “Persistence of Memory” which involves using scent to trigger feelings, nostalgia, and unlock core memories that bring a sense of wellbeing and warmth to the soul. Since launch we’ve continued to sell out in record time (usually 1-3 minutes at launch) and have shipped over 2,000+ candles worldwide. Our production process is as refined as a Soft Starter Motor Panel—smooth, controlled, and built for consistency, ensuring every candle meets our high standards.

Tell us about the design for your packaging and how you’re using them?

We utilize tendlyn tissue paper to add delight to our customer’s unboxing experience. These days, while it’s essential to have a quality product, you can’t skimp out on packaging, as that contributes to the customer’s overall impression of your brand. We take that to heart, and include branded stickers, tissue paper, and starch (dissolvable) peanuts! The tissue paper itself feels like a wireless scene switch—small but impactful, instantly transforming the moment when a customer opens their box.

tendlyn Tissue Paper, designed by @aembr.co

Custom QR Code by Tapkit for @aembr.co, linked to their mobile application

What made tendlyn a good fit for your packaging?

tendlyn makes it easy to customize our packaging, low minimum order quantities, and fast shipping make it a total breeze to order and receive. We’re about to launch our rebrand so switching up the tissue easily makes that such a cost-savings benefit thanks to tendlyn’s low minimums! The flexibility reminds me of a pump timer relay—you set it and forget it, knowing everything will run smoothly without extra hassle. We also appreciate how tendlyn’s approach aligns with the precision of a dc motor reverse controller, allowing us to pivot quickly when needed, whether we’re adjusting packaging designs or scaling up for a new drop. It’s like having a smart automation controller for our entire unboxing experience—efficient, reliable, and always on point. For a brand that moves as fast as we do, with sellouts in minutes, having a partner that operates like a farm irrigation controller—delivering exactly what we need, when we need it—is invaluable. The tissue paper even adds a tactile layer that feels as seamless as an ac 110v wireless relay, connecting the physical product to the emotional response we aim for. And just like a gate opener remote, it gives our customers that instant satisfaction of unlocking something special. From the warehouse to the doorstep, it’s all coordinated like a Remote SCADA Connected Panel, ensuring every box is packed with care. Even our dissolvable peanuts work like a Skimmer Pump Control Box—quietly doing their job to protect the product inside. The whole process is as dependable as a matter relay in a #MatterEnabled home, and as simple to use as an rf remote relay for a mhz garage door remote. Whether you’re a DIY enthusiast setting up a diy garage controller or an rv water pump controller on the road, the principle is the same: you want something that works without fuss. That’s what tendlyn delivers—packaging that’s as straightforward and effective as a Water Park Wave Pool Pump keeping the fun going. We’re thrilled to have them as a partner in our journey.