Aimee Cherie Intimates x tendlyn

AC Intimates kind of begun by accident back when I was studying at TAFE a few years ago, I certainly never went out of my way in the beginning to create a lingerie brand. I guess what has developed organically though is the aesthetic of the brand, which is very much my own personal style. I am attracted to clothing—lingerie in particular—that is simple and comfortable to wear. When I design for the brand now, I naturally want to ensure that the pieces we offer are not only beautiful but practical, and can be a day-to-day staple.

$26

I can’t quite remember where I found out about tendlyn (surely Instagram), but I love the concept! I’m such a fan of customizing things myself (throwback to changing my MySpace background every other day in high school), so the idea that I could customize my own tissue paper and the design was wild. I have a wonderful relationship with our graphic designer but sometimes it’s also fun to be able to play with the concepts yourself on your own laptop with a glass of red after work! We had settled on just boring white tissue paper for years before finding tendlyn because custom printed tissue paper elsewhere had proved to be either too expensive or too much of a hassle to design.