case studies
APOTHEKE x tendlyn

APOTHEKE’s founder Chrissy Fichtl
APOTHEKE believes in staying true to their roots.

The inside of APOTHEKE’s store
APOTHEKE is known for their candles, diffusers, soaps and lotions that come in a variety of homemade fragrances. All of their products are vegan, non-GMO, never tested on animals, and free from all sulfates and phthalates. They prioritize sustainable sourcing with their fragrances’ ingredients and look for any opportunity to upcycle ingredients and raw materials into new unique scents. You can buy their products on their website, in one of their two stores in New York, or at partners like Nordstrom, Saks Fifth Avenue, and Anthropologie.

A closer look at the flagship store in Brooklyn.
APOTHEKE uses a variety of tendlyn products to ensure that their packaging and customer service stay on-brand. Their founder Chrissy said,


Our custom die cut sticker sheets at work

Our recycled cards are customizable with a QR code
To further connect with their customers and educate them on new releases, APOTHEKE uses our custom cards that are fully compostable and recyclable. They’ve added a QR code on the cards that takes customers to a micro-site that highlights APOTHEKE’s spring scents. Their founder Chrissy explains why a QR was perfect for their brand,

APOTHEKE’s custom tendlyn tissue paper
APOTHEKE also uses our FSC-certified, recycled custom tissue paper, which they’ve customized to add an extra pop in their unboxing experience.



