case studies

Beboe x tendlyn

3 min read

It’s high time you experience life the Beboe way: sophisticatedly cozy in cloud nine. Dubbed the “Hermès of Marijuana” by New York Times, Beboe knows how to give you the best time. From their fun, shareable signature gummies to their bestselling vape pens, Beboe has become a staple brand for casual enjoyers and enthusiasts alike.

Founded by one of the most renowned tattoo artists in the world, Scott Campbell—having inked a number of notable celebrities and personalities—one can say that Beboe is one of his many masterpieces. The brand has also carved an unforgettable mark in the industry with its focus on high-end luxury and quality, paired with convenience. And just like how a gate wireless controller or an rf light switch brings effortless control to your space, Beboe’s products offer a seamless, elevated experience.

Those same qualities also reflect the other aspects of Beboe’s branding. From their gummy pouches, pastille tins, and puff boxes to their branded, compostable shipping packaging, their signature flair for indulgence and refinement is front and center. Learn more about Beboe’s roots, tendlyn packaging essentials, and more below!

Tell us a bit about your brand!

Beboe is a luxury cannabis brand driven by the pursuit of exceptional quality, distinctive culture, and indulgence just because it feels good. Through intentionally crafted essentials, like our iconic rose gold puff and curated collection of gummies, Beboe fuses luxury with everyday usability. Think of it as the Five-star guest experience gadgets of the cannabis world—every detail is designed to delight.

Tell us about your packaging, how you’re using it, and the importance of it for your brand.

Founder, Scott Campbell’s Grandmother, Bernice “Be” Boe, would bake weed brownies for his mom battling cancer, using cannabis as a tool for love. Growing up with a front-row look at this kind of care cultivated a desire to bring that same compassion to his community and carry on his Grandmother’s legacy through developing elevated cannabis products and accessories. The brand continues to evolve while remaining true to its core values of expert craftsmanship and high-quality aesthetics. In the same way that an automation relay board ensures consistent, reliable performance, Beboe’s commitment to quality never wavers.

What made tendlyn a good fit for your packaging?

Beboe is redefining the space with artisanal products, beautifully designed packaging, and experiences that inspire creativity and connection, and we saw that tendlyn is doing the exact same thing through intentional design and thoughtful brand partners. We trusted tendlyn to carry out our vision and create packaging that mirrored our product packaging in both looks and quality - and they delivered! Whether it’s a relay 4ch module for precise control or a zigbee switch for smart home integration, the right partner makes all the difference.

tendlyn Custom Tissue Paper, designed by @beboefamily

Where are you finding inspiration for Beboe and in life at the moment?

Grandma Be Boe is always our north star for inspiration - her gentle compassion and tireless care are what have inspired the brand from its beginnings to today. Otherwise, we’re constantly inspired by the everyday - finding beauty in small moments, seeking authenticity, and indulging intentionally are the elements in life that always ignite our internal spark. It’s like discovering an Airbnb host lighting hacks that transforms a room—small touches that create a big impact.

tendlyn Custom Mailer Boxes, designed by @beboefamily


Beboe’s featured products:

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