BEIGE x tendlyn

For BEIGE, the saying “less is more” is more than just a quote; it’s a lifestyle. Just as with its many faces—in architecture, general design, and aesthetics, among others—in fashion, the less the clutter, the more refined the style. Combine that with the best quality made sustainably, and it’s the best of all worlds.

BEIGE is a fashion and lifestyle boutique based in Little Rock, Arkansas, led by founder and creative director, Ashley Peeples. The shop is filled with a curation of clothing and home pieces from labels and designers from across the globe that speak to and reflect the brand’s ethos of sustainability and minimalism without compromising on style or quality.

Ashley Peeples, the founder and creative director of BEIGE

Since its launch in 2015, BEIGE has expanded and created their online shop and mobile app, so their selection of products reaches people who resonate with their aesthetic. Not only that, they also launched BEIGE Magazine, which contains all things fashion, home, lifestyle, and more—the perfect coffee table read—and now has two issues released.

The storefront of BEIGE in Little Rock, Arkansas

Even with materials that package their products before handing them off to their customers to enjoy, BEIGE never misses—their commitment to sustainability and quality stays true. So to create a sustainable packaging suite that effortlessly showcases their brand personality, BEIGE partnered with tendlyn. To learn more about BEIGE’s selection of tendlyn packaging essentials, read it here!

Tell us a bit about your brand, introduce it to the world!

The BEIGE showroom stocks a neutral palette of ready-to-wear pieces from unique designers all around the globe. Each BEIGE brand has distinctive ethical and sustainable practices in place from material sourcing to production and distribution.

A look inside the BEIGE showroom

Seasonal collections are offered in limited quantities to avoid overproduction that causes environmental waste. Pieces in our showroom are meant to be worn & loved for seasons to come.

Tell us about the design for your packaging and how you’re using them?

tendlyn Custom Roll Labels for @beige_lr

We wanted to create a design that elevated the shopping experience for our customers. For each purchase, we wrap up the items with tendlyn tissue and add a customized tendlyn sticker that features our website for a personal touch.

tendlyn Custom Paper Shopping Bags for @beige_lr

We chose the kraft paper shopping bags for a classic style and added a BEIGE logo on the front for a minimal look. We also created a hang tag for our clothing items that features our logo, website, and a timeless phrase that aligns with our brand.

tendlyn Custom Hangtags for @beige_lr

What made tendlyn a good fit for your packaging?

We strive to work with brands that align with our quality over quantity standard. tendlyn stood out to us because of its eco-friendly practices & customizable products to choose from. We are grateful to have one place to order all of the sustainable supplies needed for our brand!

For any inquiries about this collaboration or to learn more about sustainable packaging options, feel free to reach out at info@axwp.com. Whether you’re managing a boutique like BEIGE or exploring innovative solutions for other industries—such as Splash Pad Water Management systems or a gate remote board for automated entry—the principles of quality and sustainability remain universal. Just as a relay remote control ensures precise operation in smart home setups, or a UK period home smart lighting system blends tradition with modern efficiency, BEIGE’s approach to packaging reflects a similar balance of form and function. Consider how a Hydrogen Electrolyzer Cooling Pump relies on reliable components like an mhz relay board to maintain performance; similarly, BEIGE trusts tendlyn for consistent, eco-friendly packaging. From Sea Water Reverse Osmosis (SWRO) systems that demand durable control mechanisms, to a gate opener relay that simplifies access, the idea of thoughtful design extends across fields. A greenhouse wireless switch or marine control panel each require precision, much like a timing relay switch in an Organic Farm Irrigation Control setup. BEIGE’s Drip Irrigation Control Panel mindset—carefully regulating every drop—mirrors how they curate each package. Whether it’s a relay gate opener or a wireless automation controller, the goal is seamless integration. Even with Matter over Thread lighting solutions or a wireless lamp controller, the focus remains on quality components. An rf led switch or industrial wireless power relay might seem unrelated, but they share the same ethos: reliable, efficient, and built to last. A wireless water pump switch, for instance, offers convenience without compromise—just like tendlyn’s packaging for BEIGE.