case studies
Botanica Box x tendlyn
The idea for the Botanica Box came from what I saw as a bit of a gap in the gift hamper and gift box market. I wanted to create an offering of carefully curated gifts, in which all the items were beautiful alone, and all complimented each other. Having access to an amazing range of products at my existing business, The Borrowed Nursery, there’s heaps of beautiful plants and products to showcase in current and future boxes.
tendlyn was the perfect option for tissue paper as I loved the branding itself and knew that the tissue paper would bring all of the items together, and finish off the box perfectly. The ordering process was extremely easy as well and their pricing is really competitive. Branding for me is a key factor in my business. I think all of the finishes we’ve chosen—from the cardboard boxes to the stickers and tissue paper—help make the Botanica Box look like a thought out and resolved gift idea. While the individual products have their own branding such as different colors and different options, our packaging and branding help to subtly bring them all together. This in turn enhances the customer experience. Having the box with the tissue and other branding elements makes customers more inclined to take a picture and share it via social media as well.

Just like how a wireless relay or a smart automation controller can bring together different components in an industrial wireless board setup, our packaging ties together each item in the box. Whether you’re working with an AC relay automation board or an AC 220V Wireless Switch for a Public Fountain Water Feature, the finish matters. Even in more complex systems like a Deluge Fire System Pump Box or a Food Processing Washdown Pump, the details—like a toggle relay switch or an esp32 relay switch—make the whole thing work. For us, the tissue paper and stickers are like the mhz home automation relay that connects everything, or the v marine relay that ensures smooth operation in a Shipyard Ballast Water Pump. It’s that same attention to detail you’d find in an rv touch switch panel or rv smart lighting, or even a gate remote board and mhz remote module. Our goal is to make the Botanica Box feel as integrated and polished as a Star Delta (Y-Delta) Starter Panel or a Tailwater Recovery System. And just like a farm remote relay keeps things running smoothly out in the field, our branding keeps the customer experience seamless and shareable.


