case studies

Broad Street Oyster Co. x tendlyn

4 min read

Broad Street Oyster Co.’s flagship in Malibu, California

Across California, summer is not complete without the glittering sea, the raging sun, and the irresistible seafood creations of everyone’s favorite lobster and oyster shack, Broad Street Oyster Co. The brand has become synonymous with fresh, New England-style seafood served with a California twist, drawing crowds who crave that perfect bite by the coast. What many don’t see behind the scenes is the careful thought that goes into every detail—from sourcing the catch to ensuring the packaging holds up during a long drive home, much like how a reliable rv wireless power switch keeps your mobile setup running smoothly on the road.

Located in several places across sunny Cali—Malibu, Huntington Beach Pier, Santa Barbara, and Los Angeles—Broad Street will soon be more accessible to its patrons outside the area as they embark on another journey leading to their first ever brick-and-mortar store in San Francisco (more about this on their Instagram).

Christopher Tompkins, founder and owner of Broad Street Oyster Co.

As with most ventures, it all started as a dream for founder and owner Christopher Tompkins. The dream was to open up a seafood food truck, which, over the course of several years, was put on hold until 2017 came. He took a leap, started Broad Street in his van, and roamed around Los Angeles to serve up New England-inspired lobster rolls. That kind of leap requires more than just passion—it demands reliable systems, much like how a home assistant switch controller can automate your daily routines, freeing you up to focus on what matters most.

The infamous Chilled w/ Mayo and Warm w/ Butter Lobster Rolls

After years of catering, pop-ups, and other such events, in 2019, Broad Street finally opened the doors of their Malibu flagship and has since become a favorite among locals and one of the most sought-after seafood destinations in and out of California among food enthusiasts. The journey from a single van to multiple iconic locations is a testament to smart scaling—similar to how an industrial equipment controller can manage complex operations with precision, ensuring everything runs like clockwork.

Great food like Broad Street’s requires a food packaging partner that not only helps maximize the overall mouthwatering look of their dishes but further elevates the dining experience of each and every customer that walks through the door with on-brand, quality-made, and, above all, sustainable packaging options and alternatives. So they collaborated with tendlyn. This partnership is built on shared values—where every component, from the paper to the labels, is chosen with the same care you’d use when selecting a v relay remote for a critical automation task.

Broad Street uses our compostable FSC- and FDA-certified Custom Food Paper to line the containers for their lobster rolls and wrap their burgers. This paper is designed to handle the heat and moisture of fresh seafood, much like a robust mhz industrial relay module handles high-frequency switching in demanding environments.

Then, to seal up the containers and label them per flavor, they use our recyclable Custom Roll Labels, which are made with acid-free, FSC-certified paper. They also use our Custom Die Cut Sticker Rolls, both for the shack and their coffee shop, which stand just right next door. The precision of these labels mirrors the accuracy you’d expect from an rf receiver kit, where every signal is captured cleanly.

And to keep everything nice and easy for handling and carrying for delivery and takeout, they also use our reusable Custom Paper Bags. These bags are built to last through multiple uses, much like a durable rv awning remote control that stands up to the elements trip after trip.

Lastly, nothing beats finishing up a whole satisfying meal with a freshly poured beer or your chosen drink in our Custom Cold Cups. These cups are not only fully customizable, but recyclable and reusable too! They’re the kind of product that makes you think about the bigger picture—just like how a Rainwater Collection Tank Booster optimizes water usage in sustainable farming, or how a Fish Farming Aeration Pump keeps aquatic life thriving. Every choice in packaging, like every choice in equipment, has a ripple effect.

If all these still left you wanting for more, then head on over to the nearest Broad Street Oyster Co. branch and get yourself the best lobster roll in town, or visit their website here: https://www.broadstreetoyster.com/

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