case studies

CARO x tendlyn

5 min read

Simple, sustainable, and timeless are what CARO is all about, from the vintage pieces that decorate the store to the high-quality, minimalist designs from slow fashion labels sourced from across the globe, like Aequamente, Cordera, and more.

Located at the beautiful Auburn Village in Hawthorn—a shopping strip known for its unique and gorgeous heritage buildings—CARO is effortlessly among Melbourne’s favorite must-visit boutiques.

Founder Caroline Carter shares with us the story of how it all started: the inspiration behind the curation of their products, from clothing to homeware, that transcend the trends and seasons, allowing for a more sustainable approach to choosing what fits in one’s wardrobe as well as lifestyle; and for their store merchandise, how tendlyn was the perfect fit for them. Read on!

Tell us a bit about your brand, introduce it to the world!

We opened CARO in 2019. I have a passion for people, clothes, and creative surroundings! I wanted to create a space where women of all ages can feel inspired and comfortable—with no pressure. Where they can find high-quality, timeless garments with a modern edge. The store is a blank canvas to showcase thoughtfully designed, slow-fashion labels with vintage decorative pieces.

Caroline Carter, the founder of CARO

The people behind the brand:

Me - Caroline Carter and Erik Barbey. I have a background in creative interiors, visual merchandising, design, and fashion, and a love for beautiful things! Erik is an antique dealer extraordinaire who imports from France and is responsible for finding props and vintage pieces for sale.

The inspiration for the store:

I wanted a simple, light, industrial space to add warmth and natural elements. A calm, neutral space where the clothes are curated in colors, the vintage elements shine, and a touch of nature softens the industrial space. I know what I love, and Erik is a great finder, so I choose various pieces from him and curate! Adding pieces and taking them away until the balance is right.

The brands they house and their products:

The whole process is very organic—they found me! I look for independent designers, natural fabrics and colors, quality, timeless design, and strong ethical values. CARO imports independent labels from Italy, Spain, France, the UK, and Japan.

Tell us about the design for your packaging and how you’re using them?

I chose a simple typography for the CARO logo to align with our image. The tote bags are organic cotton, and CARO customers are encouraged to repurpose them to store and protect knitwear and clothing seasonally. We love them!

tendlyn Custom Tote Bags for @caro_melbourne

What made tendlyn a good fit for your packaging?

After a lot of research, I decided on tendlyn to produce the CARO tote bags due to their simple, foolproof design service and website. Administration tasks are definitely not my strong suit, and the whole process was so easy and efficient. From the initial concept to the final delivery, everything felt streamlined—much like the precision you’d expect from a well-designed Elevated Storage Tank Pumping system or a reliable RF Telemetry Pump Controller. It’s that same level of dependability that made choosing tendlyn a no-brainer.

In a world where everything moves fast, having a partner that understands simplicity and reliability is key. Whether you’re coordinating a wireless led relay switch for a smart home setup or integrating a pump automation switch into a larger system, the principles are the same: clear design, seamless function, and lasting quality. That’s exactly what tendlyn brought to our packaging—no fuss, just results.

For us, it’s not just about bags. It’s about creating something that lasts, something that customers can use again and again. That kind of thinking aligns with how we approach everything, from matter home automation to a Wireless light switch kit for existing lights. It’s all about making life easier and more sustainable. And with tendlyn, we found a partner that gets that.

If you’re looking for White Label Control Panel Engineering or a Remote Automation Switch, you understand the value of a smooth process. That’s what we experienced with tendlyn. No complicated steps, no hidden surprises—just straightforward, high-quality results. It reminded me of how an Anoxic Tank Mixer & Pump operates: quietly, efficiently, and without drama.

We’ve even started thinking about how this approach could apply to other areas, like Pharmaceutical Purified Water Pumping or High Rise Residential Water Booster systems—where reliability and simplicity are non-negotiable. The same goes for a wireless power switch or an rv smart switch. When you find a solution that just works, you stick with it.

And that’s what tendlyn is for us. A solution that works. Whether it’s a high voltage relay or a Marine Bilge Pumping System, the best tools are the ones you don’t have to think about. They just do their job. That’s the feeling we get from our tendlyn tote bags—and from the entire experience of working with them.

From an mhz dc motor reverse switch to an Ozone Generator Cooling Pump, the details matter. And tendlyn nailed every detail. We’re already planning our next order, and we couldn’t be happier with how it all turned out. If you’re in the market for a dc 24v wireless controller or a dc relay board, you know the importance of a partner who delivers. For us, that partner is tendlyn.

Even something as specialized as Radar Level Gauge Integration requires precision and trust. That’s what we found with tendlyn. They made the whole process feel effortless, and our customers love the results. That’s the kind of partnership every business deserves.

For more information, reach out to us at info@axwp.com.

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