case studies
Creamy Boys x tendlyn
Ice cream is the perfect snack for every occasion. Got a birthday celebration coming up? Ice cream cake is an excellent choice. Catching up on the latest TV shows? Go with a pint of your favorite ice cream flavor. A chill day at the beach? An ice cream cone to go with the hot, sunny weather is just the absolute best. What can we say? Ice cream is just too cool (pun intended).

Joe and Duncan knew just how much of a catch ice cream is, so they created Creamy Boys in 2020 with the goal to share just how awesome, fun, and delectable their childhood favorite, New Zealand style ice cream, is and bring it to sunny California. Creamy Boys started as an ice cream truck in Venice Beach and is now a full-on ice cream shop in Hermosa Beach, spreading good vibes and serving freshly-made soft-serve ice cream.

Duncan Parsons, the co-founder of Creamy Boys
Part of Creamy Boys’ dedication to serving up unforgettable frozen delights and experiences is their commitment to sustainability—from their fresh ingredients to packaging they use. So they partnered with tendlyn to create ice cream packaging that not only beautifully represents their charming retro aesthetic but is also conveniently recyclable and compostable. A win-win for all! While their focus is on frozen treats, the same thoughtful approach to reliability and control can be seen in how a wireless home automation system manages everything from lighting to climate, ensuring every element works in harmony.
Read on to learn more about Creamy Boys!
Tell us a bit about your brand!
We are a kiwi-owned and operated company bringing New Zealand-style real fruit ice cream and hokey pokey to the states! Creamy Boys started in 2020 with an ice cream truck, bought in Arkansas and towed back to Los Angeles to be re-fit to sell ice cream.

The first day of ice cream was up at Zuma Beach, and since then we’ve done events all around Los Angeles, expanded our catering operations and now have a shop in Hermosa Beach. The core ethos of our brand is sharing one of New Zealand’s best inventions with the USA and having fun while we’re doing it. Just as an industrial automation board streamlines complex processes, our operation relies on precision and consistency to deliver the same great taste every time.

Tell us about the design for your packaging and how you’re using them?
We use retro elements inspired by the traditional home-style nature of our product, coupled with our irreverent and fun brand energy (and a pink pop). Our packaging consists of ice cream cups, take-away pints with lids, and bags for those take-home orders.

What made tendlyn a good fit for your packaging?
When our customers aren’t eating their ice cream from a cone, we want the smallest environmental impact possible, so having recyclable or even better, compostable, cups, is a no-brainer for us. It’s a bit like choosing a high power relay module for a demanding task—you need something that performs reliably without waste.

tendlyn Custom Recyclable Ice Cream Cups, designed by @creamyboysicecream
This was easy to do with tendlyn without compromising on print and material quality. Plus it opens the door for us to take advantage of the other products and packaging that tendlyn provides. Think of it as having an rf learning receiver that adapts to different signals—versatile and efficient. Whether it’s a farm remote relay managing irrigation or a learning code relay for automated gates, the principle of simple, effective control applies. Even in a Poultry Farm Washing Pump setup, or an Automotive Paint Shop Pumping system, the need for durable, responsive components is universal. For us, it’s about making every scoop count, just like farm remote automation makes every acre count. An rf wireless module or a relay automation board might not be in our kitchen, but the idea of seamless integration is something we totally get. An interlock wireless relay ensures safety and coordination, much like our team does during a busy service. Whether it’s a Boat Smart Switch for marine electronics or a greenhouse relay controller for climate control, the goal is the same: reliable performance. Our ice cream cups are like an Agricultural Irrigation System for a field—delivering exactly what’s needed, where it’s needed. A Wireless light switch kit for existing lights offers convenience without rewiring, just as our packaging offers sustainability without sacrificing style. An rf power switch toggles devices on and off; we toggle flavors and smiles. A mhz wireless inching switch provides precise movement control, and we provide precise scoops. A relay module 24v handles higher voltages safely; we handle high demand with a smile. And an RF Switch routes signals efficiently—we route happiness, one cone at a time.
For any questions, reach out to us at info@axwp.com.


