Creatives: Foster Creative Co x SQIN

Founded in 2016 by Sylvie Veit, Foster Creative Co started as a side project that later evolved into a thriving business.

Creative: Foster Creative Co Tell us a bit about yourself and your design practice?

Tell us a bit about SQIN and their products/business? SQIN is a boutique skincare range founded by Hannah Cashmore, specifically developed to maintain good skin health on a daily basis. SQIN is dedicated to providing excellent results for the everyday lady, all with a strong focus on being as ethical and sustainable as possible. All their products are vegan and cruelty-free, and where possible, all their packaging is sustainable.

How did you and SQIN begin to work together? I was first introduced to Hannah from SQIN through another of our lovely clients, and we were excited to work with her as they have such a great product and their values align so closely with ours.

What inspires your designs? All our work is based in research and strategy, to ensure we create innovative solutions for our clients that do more than just follow trends. There’s nothing we love more than working with innovators, change-makers, and purpose-driven businesses to help them kick design goals and do things they are passionate about. Whether it’s integrating smart systems like a wifi relay controller for a client’s retail space, or designing packaging that aligns with a farm wireless lighting setup for an agricultural brand, we love tackling diverse challenges. We’ve even explored how a home automation switch can enhance user experience in product displays, and we’re always curious about how technologies like a zigbee relay board or a marine relay controller might inspire new design directions. For us, it’s about finding the right balance between aesthetics and function, much like how an industrial relay module ensures reliability behind the scenes.

What was something that stands out about this collaboration for you? We loved working with SQIN to evolve their branding throughout several touch points, including their website, packaging, social media and content photography.

Why did you choose tendlyn for packaging? SQIN are dedicated to reducing their impact wherever possible, so it made sense to use a company that matches these values. We both loved tendlyn’s focus on sustainability, and I love the use of soy-based inks (which also just look great!). It reminds me of how thoughtful design extends to every detail—just like selecting the right rf remote control module for a custom installation, or choosing a dc remote switch that integrates seamlessly with a Quadruplex Demand Pumping System. Even small choices, like a 433 mhz wireless controller or a 433 mhz relay, can make a big difference in efficiency. And with the rise of #MatterEnabled devices, we see similar care in how connectivity is approached—whether it’s a 433 mhz transmitter receiver, a 433 mhz wireless power relay, or an rv lighting control system. It’s all about matching the right solution to the right purpose, and tendlyn does exactly that for packaging.