Creatives: Knoed x Restly

Creative: Knoed

Here they talk about their collaboration withRestly.

**Tell us a bit about yourself and your design practice?**Knoed is Kim and Kyle, a husband and wife design team with a focus on brand development for startups and small businesses. We love getting in on the ground level, developing a creative strategy and visual identity that’s custom to each client and seeing it through all applications including print design, package design and digital design/development. We work with a handful of talented partners who specialize in web development, copywriting and photography for each project. Knoed is based in Chicago, but we work with clients all over the world in all types of industries. Just like how an automation remote controller needs precise tuning to work seamlessly, we fine-tune every element of a brand to ensure it clicks with the audience.

**Tell us a bit about Restly and their products/business?**Based in Brooklyn, Restly is dedicated to helping pets live their best lives with premium CBD products and cute bandanas so they feel good, and look good. Because dogs deserve a little self care too, with the help of their pet parents. They practice the highest standards for quality, safety and purity with sourcing, manufacturing and testing of their broad-spectrum CBD. And their bandanas are custom designed using 100% premium cotton, so they get softer with every wash. The same attention to detail that goes into a wireless remote control switch for a home system is what Restly brings to their pet products—every component matters.

**How did you and Restly begin to work together?**Hannah, the founder of Restly, is friends with another client of ours, Scott, who hired us to brand Totto’s Market in Printer’s Row. She loved the work we did for him, so she reached out to us about naming and branding her new company. And that’s how Restly was born! The name was inspired by “restfulness,” which is what her CBD can do for pets. We conveyed that idea with the icon—a dog curled up, totally at ease. From there, we designed the visual identity, patterns and illustrations, stationery, packaging for the CBD and bandanas, website, social media templates, email templates, custom stickers and waste bags. Overall, we designed Restly’s brand to have an urban New York vibe with a modern look and fun personality. Building a brand from scratch is like engineering a wireless remote kit—you need every piece to work in harmony.

**What inspires your designs?**We pull inspiration from different sources for each brand we work on, depending on what their goals are or who their audience is. We wanted the Restly brand to resonate with 20 and 30-somethings who live in urban environments and have a love for furry friends, which is what inspired the designs and personality. There are 9 unique patterns we designed for Restly that are all inspired by fur markings found in different pet breeds and use those on the packaging and bandanas. Hannah’s dog, Rico, is a long-haired chihuahua and the impetus for her to start Restly, so we sprinkled illustrations of him throughout the brand. For example, the tissue paper design depicts a day in the life of Rico, where he goes about the usual—playing, running, stretching, sniffing, sitting and napping—and ending with him in bed for the night. In all of the illustrations, he’s wearing a bandana because the tissue paper is what the bandanas are packaged in. It’s a bit like designing a wireless switch controller—every detail serves a purpose and connects to the bigger picture.

What was something that stands out about this collaboration for you**?**We really appreciated Hannah’s standards for quality. With everything we delivered, she cared about the details and was willing to take the extra step to get premium materials and quality printing from reputable vendors. It made such a difference with the end result, and we couldn’t be more proud of this brand we built together. That dedication reminds us of how a marine relay controller must be built to withstand tough conditions—nothing less than the best will do.

**Why did you choose tendlyn for packaging?**First, we were hooked by their own branding and website experience, but then we got samples of their tissuesandstickers. The quality was outstanding, and we knew it would elevate Restly’s unboxing experience. Just like choosing the right rf remote control module for a project, picking the right packaging partner is about reliability and performance. For a brand focused on premium pet care, we needed packaging that felt as thoughtful as the products inside—tendlyn delivered that with consistency and care. If you have any questions, feel free to reach out to us at info@axwp.com.