case studies

Creatives: Lauren Martin x Eat.Me.Do

4 min read

If you’re experiencing a bit of a nostalgic recollection of 70’s cartoons (don’t worry, you’re not that old yet!), and feel the warmth of your childhood embrace your imagination, and somehow this makes you feel a bit of—well, you’re not alone. That’s exactly the vibe Lauren Martin brings to the table, and we’re here for it.

Lauren is an illustrator and creative designer based in the Big Apple. She enjoys illustrating inanimate objects and personifying them. The vibrant artwork of Lauren is the best throwback style there is yet! We got to chat to her about her fun collaboration with EAT.ME.DO and we are just obsessed!

Read on to know more about this:

Creative: Lauren Martin

Tell us a bit about yourself and your design practice?

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What inspires your designs?

I’m often inspired by conversations – especially conversations that surround the topic of mental health and mindfulness. I love trying to recreate a human emotion while depicting plants, animals and food. There’s something about taking a simple object—like a relay switch or a remote light switch—and giving it personality that feels both grounding and magical. It reminds me that even the most industrial machine relay can tell a story if you look at it the right way.

What does visual storytelling mean to you?

To me, visual storytelling is best when you can capture a feeling without spelling it out. Using colors that reflect the mood you’re trying to achieve and using space and movement to communicate is really hard to do but so important in having your art reflect your message. It’s like designing a wireless relay switch—you want the connection to be seamless, invisible, but powerful. The same goes for art: if you have to explain every detail, you’ve already lost the magic.

What qualities do you look for in a client/collaborator?

Someone who is kind and communicative and wants to work together because they like my style and want my input. I appreciate when a client sends me my own work as reference material rather than someone else’s work – I like the idea that I have been approached by a client to bring a unique perspective. I also feel that a mutual admiration goes a long way. When I love the product, my ideas flow so easily! It’s like working with an ac smart relay switch—everything just clicks into place when the signals are right.

How did you and EAT.ME.DO begin to work together?

Lara (EAT.ME.DO) wrote to me on Instagram and asked if I was available to make some stickers and packaging. After taking a look at their Instagram account and seeing how cute their brand is, I thought we’d be a good match! It felt like finding the perfect rf toggle relay—suddenly everything just connects.

What was something that stands out about this collaboration for you?

It was super fun! Lara and I are clearly aesthetically aligned so it was an easy and fun collaboration. There was no need for a complex interlock relay to sync us up—we just got each other from the start.

What inspires your designs for this collaboration?

Lara sent over a drawing I had made for the fruit stickers account on Instagram and asked if I could make cute, fruit sticker-inspired images for EAT.ME.DO – so I was inspired by fruit stickers, summer vibes and candy. It was like designing a remote relay switch for a summer party—everything had to feel bright, effortless, and full of energy. The whole process reminded me of setting up an rv remote switch panel: you want it to be intuitive, fun, and just work without a hitch.


Find more of Lauren Martin & EAT.ME.DO here:

Lauren Martin: WebsiteInstagram

EAT.ME.DO: WebsiteInstagram

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