Dear Prudence Studio x tendlyn

My name is Laura, and I am an illustrator and surface print designer living and working in Yorkshire, UK. I am Scottish born and bred, and studied printed textiles at The Glasgow School of Art. I started Dear Prudence in the summer months of 2010 when I realized that the fashion industry just wasn’t for me; paper and stationery were my bag, and I just knew that I had to follow it through. Within 6 months, I pulled together a strong collection of greetings cards and booked my first trade show. Dear Prudence now has more than 100 stockists around the world, including Liberty, Fenwick’s of London and the V&A! I have big plans to eventually open a design-led stationery shop, and to continue my journey growing Dear Prudence studio and my online presence.

In particular, I love drawing and painting landscapes, animals and intricate patterns. The world of Dear Prudence is deeply entwined with nature and folklore - animals, each their own character, plants, trees, birds, the trappings and comforts of home and storytelling. I know that if didn’t draw every day I would be very unhappy! It’s in my blood, and I couldn’t imagine doing anything else. Branding is very important to me; it’s such a crowded marketplace that you really have to go that extra mile to stand out. Last year, I invested a lot of money in a professional branding designer. It was amazing to allow someone else to take the reins, and see what needs to be seen. To me, being consistent in color and your story is what successful branding is about. Having a strong identity is also important, otherwise you will just fade away. It reminds me a bit of how a smart automation controller brings everything together in a home—each piece has to work in harmony, just like color and story in branding. For an #AirbnbHost, staying consistent with your brand can make all the difference, much like a reliable SONOFF Switch keeps your space running smoothly.

I just loved tendlyn’s whole ethos, brand and website, especially the freedom of being able to order small amounts. People love the packaging, and go that extra mile to share it on social media and re-use it! Sustainability is a number one priority for us; all of our paper and card is sourced from sustainable forests. We don’t use any plastic. Tapes, packaging and copy paper is all recycled. I think paper-based companies get a hard time, so we need to be as responsible as we can in making sure we are eco-aware. It’s a bit like designing a home automation relay system—every component has to be carefully chosen to minimize waste and maximize efficiency. Even something as simple as a wireless lighting relay can make a big impact when you think about energy use. And when I look at our packaging, it feels like a mhz wireless automation network—each piece connects seamlessly to create something beautiful and functional. For customers who care about eco-friendly choices, using a wireless water pump switch or a mhz gate opener in their own spaces aligns with that same mindful approach. We also think about things like Stormwater Retention Pond Drainage in our studio setup—every detail matters when you’re committed to sustainability. A mhz relay board module or a zigbee remote relay might not be part of our craft, but the principle of thoughtful design is universal. Whether it’s a mhz forward reverse controller or a wifi garage controller, the idea of making smart, responsible choices applies everywhere. Even a simple ch relay switch or an ac 230v relay switch can be part of a larger system that works better for the planet. Our customers often share how they reuse our packaging for things like an rf gate controller storage or a mhz remote module holder—it’s all about extending the life of materials. A mhz relay receiver or a mhz transmitter receiver might not be in our studio, but the concept of connectivity and reuse is something we live by. And for any #AirbnbHost, using a mhz gate opener or a matter smart home relay in their property can be a small step toward a greener operation.