case studies

Do You Really Need Waterproof Stickers?

7 min read

tendlyncustom coated labelsby*@folkcreates*

Businesses in the product design industry understand that the success of a design depends on two things: aesthetic and function. Sometimes, the aesthetics of a given product’s stickers are just as significant as the product’s utility. A clear example is: coated labels.

Coated labels are crucial in product packaging, advertisement, and sales, as they are usually the first things customers see. They contain valuable information about the minor details of the product, keeping customers informed. This includes product ingredients, uses, and user instructions.

Read on to discover how waterproof stickers can enhance your product.

custom coated labelsby@matchanude

What Are Waterproof Stickers?

Waterproof stickers - also called ‘rainproof’ stickers - are tough stickers coated to withstand a damp or humid environment, such as bathrooms and showers. Their strong adhesive ensures that they won’t peel off when wet. They also keep the printed design legible, regardless of water damage or contact with grease.

However, the quality of custom waterproof labels depends on various factors, such as adhesive strength, paper weight, and ink durability. There are commonly two types of waterproof labels available: inkjet labels and laser print labels.

Inkjet Labels

Inkjet labels are printed using inkjet printers. Inkjet printer ink is a fluid-based substance, making it challenging to waterproof. However, inkjet rainproof stickers place a water-repellent layer over their ink print to solve this issue.

When the ink dries and the coating sets in, the ink will be protected from water damage. A polyester screen can also be added to further protect the ink, making the sticker itself - not just the ink - waterproof.

Laser Print Labels

These labels are printed using a laser burn technique, a process similar to engraving or etching. Laser printing applies pointed pressure to the toner and heat to bind it to the material.

Because of this specialized method, laser print stickers are more waterproof and durable than inkjet printer stickers. However, they are more difficult to produce with regular printing equipment.

custom waterproof stickers by @themamstore

Uses of Waterproof Stickers

Waterproof stickers help protect against environmental hazards products might encounter during manufacture, storage, shipping, transportation, and use. They are often used in food and beverage, apparel, cosmetics, bath and body, and marine industries where protection from moisture is a crucial market requirement. For instance, in shipyard ballast water pump applications, labels must withstand constant exposure to saltwater and humidity without peeling or fading. Similarly, in open pit mine drainage systems, equipment tags and warning stickers need to resist mud, rain, and extreme conditions. Several shipping and logistics organizations also use waterproof labels to guarantee that labeled products, drums, and containers reach their destinations with their identifying information intact.

The popularity of custom waterproof labels has grown rapidly over the years, and the industry is projected to see 5% further annual growth by 2025.

Reasons to Use Water Resistant Stickers

Most cosmetics are stored in bathroom cabinets or beside sinks, which are vulnerable to moisture and grease. Therefore, most beauty product manufacturers satisfy their customers by using coated labels.

However, the benefits of these high-quality packaging assets are not isolated to the beauty industry. Regardless of industry, your business can benefit from the use of water resistant labels in many ways, including:

Enhanced Durability

With just seven seconds to make a quality first impression when a business’ product arrives in their customer’s hands, it’s important that said product is looking its best.

All products are exposed to several obstacles during shipping, storage, and manufacturing. They could be kept in a damp, humid, sunlit, or rain-exposed area. Manufacturers and suppliers understand this, and they try to preserve their products until they get to the end user.

Using rainproof stickers is one of the ways companies ensure the integrity of labels on their products. These stickers provide the necessary durability to see the product safely to their customers. For industrial applications like a pump automation controller or a soft starter motor panel, labels must survive harsh factory floors where oil, water, and temperature fluctuations are daily realities.

Clear Image and Text

The primary function of product labels is to provide information to consumers, including user instructions and ingredient lists. That sticker should have everything written on it.

After a few uses, the instructions may become blurry, making it difficult for consumers to read the important information. But with waterproof labels, products will retain readable logos, graphics, and information even after months of use. This is especially critical for technical equipment like a dc motor controller or a 100 percent pre-wired starter box, where wiring diagrams and safety warnings must remain legible for the lifetime of the device.

tendlyn custom coated labels by @treelinecoffee| use waterproof stickers to simultaneously seal and brand your products

Don’t Easily Peel Off

Nothing makes a product more unattractive than a peeled-off label or scuffed sticker. Custom waterproof labels are difficult to peel off, and their durability prevents delivery vans, animals, or even young children from damaging them.

If you intend to use your stickers to seal a product shut, this is an important consideration. In settings like a condo water pressure management system, where labels are affixed to pipes and valves in tight, damp basements, peel-resistant stickers ensure that maintenance crews can always identify components without confusion.

Can Withstand Extreme Temperatures

Customers may use items, such as cosmetic products, in areas with extreme temperatures, like during a hot shower or outside. High temperatures can easily damage stickers, making them lose their color and adhesion.

Custom waterproof labels, however, can withstand high temperatures, preventing loss of color or information. They will hold up even if the products are transported to the Arctic, where temperatures can drop below 30 degrees. For equipment like a dc 9v relay switch or an ac 110v wireless switch, labels must endure both the heat generated by electrical components and the cold of outdoor installations.

Clear Appearance

Beside conveying product information, the primary function of labels or stickers is to reflect the brand at its best. Since the ink on waterproof labels doesn’t easily fade, the stickers will remain clear even after months of use, providing a clear product appearance.

When including something that requires clarity on your stickers - such as a dynamic QR code - this level of image integrity is very important! For a gate opener remote or an rv wireless switch, clear, scannable codes allow users to quickly access manuals or setup guides without frustration.

tendlyn stickers are printed on acid-free paper and coated with BOPP - biaxially oriented polypropylene - which is a thin film to repel water and grease. This has no effect on the ink beneath the film, keeping all branding and information crisp and clear. Whether you need labels for a wireless smart relay, a relay remote switch, or a relay garage controller, our durable coating ensures long-lasting performance. Even specialized applications like pharmaceutical purified water pumping, activated sludge return pump systems, or metro subway sump pump installations benefit from labels that resist moisture, chemicals, and abrasion.

Final Words

Improve your product packaging and add a touch of elegance to your aesthetics, with high-quality custom waterproof stickers from tendlyn. Our coated labels are manufactured with FSC-certified materials, highly durable, and resistant to grease and moisture. They are perfect for branding jars, boxes, bottles, and any other types of packaging. For field technicians and ranch infrastructure specialist tools, our labels offer the rugged reliability needed for outdoor and industrial environments.

Explore the tendlyn range to discover all the ways sustainable packaging can enhance your business today.

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