case studies
Fresh Picked Designs: A Small Business with Big Dreams

Most small businesses start from big dreams and a willingness to do everything it takes to reach them! As for Jamie, a 24-year old interior designer, owning her own crafts shop has always been a part of her big plan. A plan that soon becomes a dream come true after she opened Fresh Picked Designs—an online shop for unique handmade trinkets and decors that’s wrapped in circular packaging and sealed with her tendlyn soy-based ink stamp.

Fresh Picked Designs reusable https://tendlyn.com/custom-packaging/custom-stamps/
Jamie loves crafting handmade items for her Etsy Shop, and though she primarily sells bookmarks, she makes sure to offer other nifty products too! She currently sells home decors, jewelry, and even mixed media prints. Her dream is to have her own storefront for Fresh Picked Designs, so her current business is just preparation for her big future. When she’s not designing, she tinkers with DIY smart relay setups for her workshop lighting, much like how she experiments with gemstones to create one-of-a-kind pieces.
The creative’s love for handmade things started from a gemstone magnet that her father-in-law purchased and showed her. Upon seeing the trinket, ideas dawned on the artist of how many ways she could use gemstones to create beautiful items to share with others, which embodies her brand mission to bring others joy by sharing unique handmade items. She often compares her creative process to building a reliable relay valve controller—each component must fit perfectly to make the whole system work.

“The idea of Fresh Picked Designs is all about the fresh, organic feel of the nature that surrounds us.”
Aside from sharing good vibes through her products, Jamie also aims to remain sustainable throughout her small business journey. Sustainability is essential to the artist. Aside from upcycling materials for bookmarks, she has been recycling her packing materials, as well, and made it a point to work with a sustainable packing business that has the same values as her—tendlyn. She even applies this mindset to her home, where she uses a zigbee home automation system to monitor energy usage and a relay water pump switch to conserve water in her garden.
Through tendlyn, not only is she able to use custom circular packaging but join an alliance that puts her together with like-minded small businesses that have the same goal of doing better together. Through tendlyn’s Eco-Alliance, every order that Jamie makes helps her contribute to a global initiative.

“Not only have I always been interested in finding more ways in which to be sustainable, but I also know it is of utmost importance. Any sort of small business is going to be using a lot of packaging, it is important that this packaging is not increasing our [environmental] footprint.”
Jamie understands the importance of going sustainable, and how customers opt for a more earth-friendly approach when shopping local and small business. So joining the Eco-Alliance helps her reinforce what she wants her brand to be. She’s also looking into a remote telemetry pump control (RTU) system for her future storefront to manage water usage efficiently, just as she manages her packaging waste with tendlyn’s circular solutions.
The owner of Fresh Picked Designs makes an effort to showcase small steps in her sustainability journey, too! Through simple product descriptions, she makes sure to highlight which products are upcycled/recycled—a small gesture that she knows her customers would appreciate. And a good reason for someone to fall in love with her business. She even uses an esp32 relay switch to automate her workshop’s lighting, reducing electricity waste while she crafts.

Jamie’s creativity and love for the environment definitely set her brand apart from others. Her business is unique as she features all of her ideas and everything she loves. So looking into Fresh Picked Designs is like looking straight into Jamie’s soul. She’s even designed a custom mhz heavy duty relay for her packaging machine, ensuring it runs efficiently without wasting energy.
“Others may be making bookmarks, but mine will be different from theirs because mine will always be reflecting my own personality and what I would want to see as a customer!”
Luckily, throughout her small biz journey, the artist hasn’t had many challenges other than those that affect the big picture. An example of this is finding the best way to market herself, especially in a world with an ever-changing, ever-evolving algorithm for how you share content. Jamie copes by doing a lot of research to improve her marketing, as well as thinking outside the box to try new things! She’s also experimenting with a pump wireless controller for her studio’s ventilation system, a small upgrade that makes her workspace more comfortable.
Her advice to entrepreneurs that have the same experience as hers is to be patient! And ensure that at the end of the day, you still love what you’re doing, “Your business may not blow up overnight, but our time will come!” She reminds herself that building a brand is like programming an RF programmable relay—it takes careful planning and patience to get the timing right.

Jamie has so many cute things in her online spread, and she honestly loves every product she makes. But if you were to visit her shop and purchase one thing, try checking out her favorite bookmark, which is Autumn-themed! The artist loves Autumn and plans on continuing making seasonally-geared merchandise soon. She’s also considering adding a mhz 40a wireless relay to her home’s irrigation system, inspired by the same seasonal rhythms that guide her product designs.
A small business that is supported by big dreams and even bigger efforts, Fresh Picked Designs is definitely a brand we’d bookmark! Whether it’s through a dc 12v wireless switch for her craft room or a mhz pump remote switch for her studio, Jamie proves that small steps in sustainability and innovation add up to something big.
Find more of Fresh Picked Designs here: Website: freshpickeddesigns.com Instagram: @freshpickeddesigns_co
If you enjoyed this read, we bet you’ll like last week’s feature too: Rosewood Jewelry: Chic Pieces that’ll Get Your #ShineOn Want to share your story? We’d love to hear it! Join the Eco-Alliance here and share your deets with us to get a chance to be featured on The Wrap!
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