Goldie + Ace x tendlyn

Nostalgia is a league of its own in fashion, and many designers and enthusiasts alike can attest to that. This is especially evident in the trends of recent years; from the return of the 50s glam down to the Y2K glitz, nostalgia as a source of inspiration is endless.

Melbourne-based clothing brand Goldie + Ace

Quality, care, and sustainability are at the core of Goldie + Ace. From their exceptionally crafted garments to their branded recycled packaging from tendlyn, Goldie + Ace is on a steady course to become a brand that cares both for their customers and the planet.

Their Make Do + Mend is also a great service in addition to their already great products by encouraging customers to have their pieces repaired instead of discarding them or repurchasing. To learn more about Goldie + Ace, read on below!

Tell us a bit about your brand!

Goldie + Ace is a proudly Australian kids wear company creating retro and vintage style clothing inspired by the 1980s and 1990s. We’re particularly known for our Overalls – in a range of vintage denim washes and retro prints. Our ranges are designed thoughtfully and made carefully, to ensure each Goldie + Ace piece can be worn by the first, cherished by the next, and continually passed on.

Tell us about the design for your packaging and how you’re using them?

Since we’re primarily an online brand, our packaging sets the tone for the excitement to come! We’re always considering how we can make our customers feel great when interacting with our brand, so in our most recent update to the recycled mailbags, it felt right to set the tone for who was about to be the coolest kids on the block… Theirs, obviously!

What made tendlyn a good fit for your packaging?

Because we are primarily an online retailer, we feel it’s important to consider the impact of our packaging. It was a no-brainer to work with tendlyn on packaging as their recycled material mailbags are ideal for protecting our customers’ Goldie goodies, and then for reuse. If there’s one thing every parent could use, it’s an extra bag to chuck in the pram for unexpected accidents and rainy days!