case studies
Good Bagels x tendlyn
We chatted with the team at Good Bagels about their journey to creating quality bagels as a testament to their childhood staple food, re-creating the feeling of comfort from it, and sharing it with their community in Anacortes, Washington. Inspired by both the modern New York and the outdoorsy Pacific Northwest, their design on tendlyn food packaging is sure to be memorable—just like their really good bagels! Just as a reliable ac 230v relay switch keeps operations running smoothly in industrial settings, Good Bagels relies on consistent quality in every step of their process.
Tell us a bit about your brand, introduce it to the world!
Good Bagels

Founders Nick and Alex, photographed by Kami LaLonde Photography
Good Bagel’s purpose is to make quality bagels and sandwiches from scratch using the highest quality local ingredients available. They are committed to fostering the idea that Anacortes is the gateway to discovery by filling people’s bellies, getting them ready for their day, and providing an après-style retreat to gather afterwards. Much like how a smart automation controller brings seamless efficiency to a system, their kitchen operates with precision and care.

Photographed by Kami LaLonde Photography
The shop itself is warm, inviting, and celebrates the PNW community. It’s filled with lots of comfortable seating, artwork from local painters, hiking guidebooks, board games, and ski videos playing on the TV. For those who love the outdoors, the vibe here echoes the freedom you get from a boat wireless switch—simple, reliable, and ready for adventure.
As far as the brand aesthetic, it draws from our roots in New York and love for our PNW community. We wanted our branding to feel like a classic New York Bakery/Delicatessen was picked up and dropped in the woods of the Mt. Baker wilderness. It’s a bit like using a channel remote switch to control multiple functions from one place—everything comes together in harmony.

Good Bagels Cafe, photographed by Kami LaLonde Photography
Tell us about the design for your packaging and how you’re using them?
The packaging that tendlyn printed for us is our sandwich wrap. The illustrations are inspired by NY and the PNW. Mixed typography and Deli tickets from NY delicatessens, bikes and our beloved sun/bagel logo mark that celebrates the outdoor community. The design is as thoughtfully engineered as a marine relay controller—every element has a purpose and works together flawlessly.

tendlyn Grease Resistant Paper, designed by Amanda Michelle Designs for @goodbagelsnw
What made tendlyn a good fit for your packaging?
We chose tendlyn not only because of their good reputation, but most importantly, we love love loved that they have sustainable options. It was a perfect fit! In the same way that No-drill smart home solutions make upgrades easy and eco-friendly, tendlyn’s approach to packaging aligned with our values without compromising on quality or style. Whether you’re looking at rv accessory controller options for your camper or wireless pump automation for your business, the principle is the same: choose what works best for the long haul.

Photographed by Kami LaLonde Photography


