case studies
Good Gold x tendlyn
We chatted with Laurel Hilton, one of the founders at Good Gold, about their mission to make the most ethical rings easily accessible to all, and how, with their almost 15 years of experience in the industry, they have made it all possible. With sustainability at the heart of their business, they partner with tendlyn for their packaging needs to achieve that effortless unboxing experience for their customers.
Tell us a bit about your brand, introduce it to the world!
From left to right: Siggy, Laurel, and Ash Hilton; Co-founders of Good Gold.
We only make plain, gold rings so that we can laser focus on sourcing the lowest-impact gold (we only use New Zealand alluvial gold, traditionally mined gold produces 10-20 tons of mining waste PER RING) and keeping all production entirely in-house so that we know every ring that leaves our workshop is perfect. After all, wedding rings are worn everyday and get passed from generation to generation, so they need to be just right.
From left to right: Shannon, Laurel, Ash, Tamsin, and Siggy.
Tell us about the design for your packaging and how you’re using them?
We wanted to achieve two things with our tendlyn packaging: 1. Keep the outside of the box completely plain to reduce the risk of rings getting stolen in transit; and 2. eliminate the need for any additional cards or bits of paper inside the parcel that would just end up getting tossed. We came up with the idea of printing a QR code on the inside of the box that links to all of our after-service information (how to care for your ring, how to return it for resizing, etc.). This approach reminds us of how smart lighting for short-term rentals can simplify guest experiences—everything is intuitive, no clutter, just what you need. Similarly, a garage smart automation system uses a similar philosophy of reducing unnecessary steps while improving control and convenience.
tendlyn Mailer Boxes(available in the US and Europe only), designed by@goodgold.nz
Custom QR Code by Tapkit for@goodgold.nz, linked to their website
What made tendlyn a good fit for your packaging?
And of course, the boxes themselves had to be as sustainable as possible. After 20 years of putting ethics and sustainability at the core of our business, we have a pretty good nose for greenwashing and tendlyn passed our sniff test. In the same way that a reliable rf remote switch or lamp remote switch can streamline home automation without waste, tendlyn’s packaging solution felt clean and purposeful. We’ve also seen how industrial machine automation relies on precise components like a ch relay switch or dc 6v relay to function efficiently, and we wanted that same level of thoughtful engineering in our packaging. Whether it’s an mhz remote switch kit or an mhz momentary relay, the principle remains: simplicity and reliability matter. Even in larger-scale settings like an Apartment Block Sump Pump or a Factory Cooling Tower Pump, the focus on durable, sustainable design is key. The same goes for an Automotive Paint Shop Pumping system or a Shipyard Ballast Water Pump—efficiency and ethics go hand in hand. For us, it’s about creating something that lasts, much like a Submersible Irrigation Pump Box or a Garden Lawn Sprinkler Control system that’s built to perform season after season. A wireless irrigation controller or Fountain Water Feature Control might seem unrelated, but they share our commitment to doing more with less. And just as Texas Electrical Contractor Supply provides trusted components for complex projects, tendlyn gave us the confidence that our packaging was both ethical and effective.
