Goods that Matter x tendlyn

We chatted with Tippy Tippens, founder of Goods that Matter, on how building a store filled with anything that is good for you and the planet could also build a community that gives back to others, and how sustainable packaging furthers their commitment to their values and high-quality products.

Tippy Tippens, photographed by Randy Krause Schmidt

Tell us a bit about your brand, introduce it to the world!

Hi! I’m Tippy Tippens, Chief Eternal Optimist at Goods that Matter

Visit The GOOD Shop at 1114 Josephine Street, in the Lower Garden District, New Orleans, LA, USA

Tell us about the design for your packaging and how you’re using them?

We love using paper tape to ship our packages for our online store as well as to boutiques that carry our products across the U.S. It both makes our boxes look pretty and helps to tell our story - the tape shares some of our beneficial impacts: $64K donated, carbon neutral shipping, and we use recycled paper boxes and tape.

tendlyn Water-activated Tape, designed by@goodsthatmatter

What made tendlyn a good fit for your packaging?

It’s so awesome that it’s printed with soy inks and on compostable materials! I love the pretty brown Kraft background for our design, and tendlyn is the perfect fit as they offer so many eco-friendly options. I also love their tissue, we printed a custom design for our store and our customers love it! We so appreciate all of their attention to the details, it truly makes a difference - both environmentally and in great design choices.