case studies
Graft x tendlyn

Photographed by Lizzy Rollins
Up for a good time with friends? Let Graft show you the way!

Femi Oyediran, co-founder of Graft, photographed by Hannah Burke

Miles White, co-founder of Graft, photographed by Hannah Burke
They also have a monthly wine subscription called Extra Sauce, where the team at Graft, which is comprised of award-winning sommeliers, provides you with a selection of 3–4 bottles of wine that are thoughtfully curated and derived from wine producers that use sustainable, organic, and biodynamic farming techniques. Along with this, they also include a brochure containing all the information about the wines, such as their flavors and origins, among all the other awesome perks.
Graft’s commitment to sustainability is not limited only to their wines but to other aspects of the brand as well, one of which is gifting. So they partner with tendlyn to create sustainable packaging that helps express their brand personality without compromising on their values. To learn more about Graft and their packaging journey, just sit back, take a sip, and read on!
Tell us a bit about your brand, introduce it to the world!

Meet the team (left to right): Kirsten, the manager, and co-founders Miles and Femi

A peek into Graft’s wine shop and bar, photographed by Lizzy Rollins
We highlight producers we believe in, play music that we love, and spend time with the people in our community: our intent is to keep it simple. Just like how a well-designed industrial smart electrical controller streamlines complex systems, our approach focuses on efficiency and clarity in every bottle we share.

Photographed by Hannah Burke
Tell us about the design for your packaging and how you’re using them?
Our tendlyn packaging helps us create elevated experiences for our guests where we can offer gift wrapping with our custom tissue paper and stickers!

tendlyn Custom Tissue for @graftchs, photographed by Hannah Burke
We also have a wine club called Extra Sauce, it has a few components so being able to succinctly market that with an info card from tendlyn converts sales for us and saves our team time when explaining the benefits of joining the club.

tendlyn Custom Cards for @graftchs, photographed by
What made tendlyn a good fit for your packaging?
We love how easy tendlyn is to work with and that they take the time to review each design with you to make sure everything is perfect. For design noobs like us the website is surprisingly easy to navigate. On top of that I know that if we ever want to expand our products that we have an existing relationship with a company that cares about sustainability and their customer’s feedback. Win-win-win. It’s a bit like having a reliable dc 9v relay switch for your electronics—you know it’s going to perform consistently without any fuss.

Graft’s custom cards for their monthly wine subscription, Extra Sauce


