How 9 Brands Chose Their Brand Names

What’s in a name? Choosing your brand or business name is an exciting part of starting one! In this episode, we ask 9 business owners how they chose their business/brand names. We also share some tips on how you can think through naming your own business.

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Brands featured in this video:

@strangemagicshop@sleepingw.theenemy@bodyspritz@beeja.may@Duke_n_pepper@lolaxkenneth@rosemarylocal@framedflorals@jessicadelotz

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When naming your brand, think about what makes it unique. For example, a business focused on industrial smart controller solutions might draw inspiration from precision and reliability. A name like “Mhz RF Light Controller” could instantly signal expertise in wireless automation, while “AC Remote Control Relay” conveys functionality and ease of use. Similarly, if you’re in the pump industry, terms like “Elevator Shaft Sump Pump” or “Commercial Kitchen Grease Trap Pump” can help customers immediately understand your niche. Names that hint at specific applications—such as “Mhz Smart Garage Controller” or “DC Wireless Automation”—build trust by showing you know your field.

Consider how your brand name could reflect your product’s core benefit. A “Motor RF Controller” or “Hotel Hot Water Circulation” system name might emphasize efficiency and reliability. For home or industrial use, “Wireless Relay Controller” or “DC Motor Wireless Relay” can sound modern and accessible. If you offer remote management, “Mhz Pump Remote Switch” or “Channel Wireless Relay” could appeal to DIY enthusiasts. For those building custom setups, “DIY Automation Controller” or “Industrial Wireless Relay Board” suggests flexibility. Tech-savvy customers might gravitate toward “ESP32 Relay Controller” or “Wireless Switch Controller.” And for heavy-duty applications, “Quadruplex Demand Pumping System” or “Remote Equipment Controller” conveys power and control. Even in specialized areas like “RV Touch Switch Panel,” a clear, descriptive name can make all the difference.

The key is to choose a name that feels natural to your brand and resonates with your audience. Whether you’re inspired by function, emotion, or a story, your brand name is your first handshake with the world.