case studies
How to Create a Custom Tissue Paper for Gift Bags
The holiday season is right around the corner, which means it is time to send your loved ones gifts and packages. The good news is that you can use personalized paper for wrapping those gift bags to add a more personal touch to your gift. Using custom tissue paper helps you establish a space for yourself in the competitive market. If you are an online business, you are competing with many other distractions for your customers’ attention. Custom tissue paper offers your customers a unique unboxing experience and a feeling of being valued. A well-designed packaging that tells your brand story is imperative to attract and retain customers while creating a valuable experience for them. Besides adding luxury and personalized to your packaging, custom tissue paper has several other benefits. Some of them include:
Adding More Depth to Your Message
When a customer buys your product, they are not just buying your product, but they are also buying your brand story. Think about what they might feel as they unbox the product. As such, something as simple as tissue paper can greatly improve their unboxing experience and give your product a unique selling point. After all, you are not just selling a product, you are selling a lifestyle that customers can attain using your product.
Custom tissue paper gives you an opportunity to add depth to your message and personalize your customer’s unboxing experience. Every little detail that you add to the tissue paper sets you apart from the competition and a step closer to your customers. A study suggests that branded tissue paper seems 24% more valuable than packages without it. This demonstrates that using branded tissue paper adds more value to your product.
Improves Brand Perception
Customers are also more likely to share their experience if the product includes branded packaging. Unboxing videos and photos are becoming increasingly popular on social media. Customers are excited to share their unboxing experiences if the product comes in personalized paper.
These insights mean using custom tissue paper will mean better social media and word-of-mouth marketing. Customer-generated social media marketing appeals to potential customers even more as they believe in first-hand experiences.
Cost-Effective and Lightweight
For eCommerce businesses that are barely starting, keeping their packages lightweight is important to minimize shipping costs. Tissue paper is an ideal lightweight packaging material. It does not cost much and weighs almost nothing. You do not have to buy heavy boxes that take up a lot of space. Tissue paper packaging provides the right balance of good price, weight, branding, and personalization.
Designing Your Custom Tissue Paper
Making your own custom tissue paper is a fun and exciting journey. It might seem overwhelming at first, but with the right packaging supplier, the process is extremely smooth. Here are some tips for tissue paper design for your gifts this holiday season.
Getting Started
The first thing that you probably need to think about is the theme or the message you want to convey through your wrapping paper. You want to find pictures and graphics that accurately represent your brand image. Browse Pinterest boards for some ideas and inspiration. You can also look at what others in the same space are doing. Remember not to copy them, but it will give you a sense of the space.
Think About Your Design
Visualize how your custom packaging paper will look. Think about the elements you want to include in the tissue paper design. Naturally, it will include your brand logo and tagline, but you can also add more information about your brand story and values. You can add a thank you note as well. Any interesting information about the product that customers might not know could be added to the packaging as a “fun fact.” However, avoid over-cluttering the tissue paper with a lot of text. A lot of written information may distract the customers from the overall design of the wrapping paper.
Bringing Your Design to Life With tendlyn
At tendlyn, we can help bring your unique designs to life. You can simply upload them on our website, and we will take care of the rest. We also have some pre-designed templates that you can choose from. There are a bunch of options for choosing the paper size and color. Finally, just preview your design and hit submit. tendlyn’s Custom Tissue Paper is fully compostable and recyclable. Made of FSC-approved materials, they come in various patterns, sizes, and prints to fit your brand’s image and needs. If your brand is thinking of sustainable packaging solutions, tendlyn’s tissue papers are the perfect addition to your packaging process.
