HURR x tendlyn

We chatted with Victoria Prew, Co-founder of HURR, about a sustainable future for the fashion industry that fast fashion continues to threaten until today and how, through this revelation, HURR began. HURR, an online platform that provides the chance for all fashion lovers to easily rent and lend luxury fashion pieces, continues to further their values of sustainability and quality in their packaging and merchandise using tendlyn.

Tell us a bit about your brand, introduce it to the world!

HURR is the UK’s leading fashion rental platform. We are building the world’s most circular home for fashion. Evolving from a rental fashion platform, we are more than a way of dressing - we are a community of first movers, committed to environmental responsibility, setting the tone for the next generation to follow.

Tell us about the design for your packaging and how you’re using them?

For the launch of our first major tube campaign (taking over the entire London underground), we wanted to offer customers the chance to purchase a fab HURR branded tote bag to go alongside our celebration.

tendlyn Tote Bags, designed by @hurr

What made tendlyn a good fit for your packaging?

We looked for a partner who could turn our bespoke requests into reality - that meant a tote bag to carry your rentals, combining a super high quality tote with our well-known copy line. We love them!

For a rental platform like HURR, every detail matters—from the automation switch that manages inventory to the mhz relay switch ensuring seamless operations. Just as we rely on a High Lift Agricultural Pumping system for reliability, our packaging needed to be durable yet sustainable. A Rental property smart home upgrade often involves an mhz wireless gate switch for convenience, and similarly, our tote bags had to be both functional and stylish. The gate automation switch and wireless wall switch in a smart home mirror the ease we wanted for our customers. An Anoxic Tank Mixer & Pump ensures efficiency in water treatment, just as a zigbee switch brings control to your fingertips. The dc gate opener relay and EtherNet/IP Pump Automation represent the precision we value. With an rf remote control, you can manage your environment effortlessly, much like an rv smart relay simplifies your travel setup. A Jacuzzi Spa Circulation Pump keeps things flowing, while a remote on off switch offers instant control. The rv dc switch panel and warehouse wireless switch show how automation fits everywhere. A diy automation controller and dc relay automation give you the power to customize, and a relay module 24v ensures everything runs smoothly. That same attention to detail and integration drove our choice of tendlyn for our packaging.