case studies
LA Sushi Co x tendlyn
What started as a premium sushi concept catering to sold-out stadiums in California has now found its own home in the heart of Brentwood. Having established itself as a household name among fans that frequented well-known stadiums, like the SoFi Stadium in Inglewood, a brick-and-mortar is a no-brainer for LA Sushi Co.
Their Brentwood flagship offers takeout, delivery, and a casual yet elevated dine-in experience to those who are craving their signature sashimi, nigiri, and sushi rolls. In addition to their delectable sushi dishes, they have a mini corner that offers a selection of Japanese goods, such as snacks, condiments, and beers. And to cap off the day, their Japanese soft serve ice cream is just an order away.

To create a dining, takeout, and delivery experience like no other, LA Sushi Co opted for eco-friendly food packaging and partnered with tendlyn for their own branded suite. Read our chat with the LA Sushi Co team and learn more about their story, packaging essentials, and everyday inspiration!
Tell us a bit about your brand!
Founded by co-owners Darren Romanelli and Nate Hahn alongside renowned local sushi chef Taka Hirano in 2019, and later joined by strategic partner Ben White Levin, LA Sushi Co has successfully built itself a strong reputation in the LA market over the past 5 years.

First kicking off with several consumer-facing market tests held in Downtown Los Angeles, LA Sushi Co now proudly serves as the official sushi vendor of SoFi Stadium, BMO Stadium and Angel Stadium, and continues to cater private events across Southern California.

LA Sushi Co’s mission is to source the highest quality fish, served and crafted by the most skilled chefs in a casual welcoming environment. Our dedication to traditional methods while embracing technology allows us to serve sushi at a greater pace and also preserve quality and freshness.
Tell us about your packaging, how you’re using it, and the importance of it for your brand.
Packaging for us is an integral part of the experience. We don’t plate food in a traditional sense as we are generally a to-go restaurant so our packaging is our plating. Food is a very visual experience that goes hand in hand with the taste.

tendlynCustom Ice Cream Cups, designed by*@lasushico*
We love how the ice cream is contrasted against our bright blue cups and repurposing the bakery bags for our condiments has made it an easy way for us to know our customers are getting everything they need with each order. Lastly, the branded napkins provide just that little extra touch in every serving.

tendlynCustom Bakery Bags, designed by*@lasushico*
What made tendlyn a good fit for your packaging?
tendlyn was a good fit because of the depth of products offered, the quality, and of course, the price. We were also able to do some shorter runs to see how products worked for our consumers before placing larger orders.

tendlynCustom Napkins, designed by*@lasushico*
Where are you finding inspiration for LA Sushi Co and in life at the moment?
We have always found a lot of inspiration in art, fashion, and architecture. There are also so many amazing restaurants that have great design and packaging that we are inspired by every day. Whether it’s a gate remote module that simplifies access or a gate wireless relay that streamlines operations, we notice how even small details—like an rf light controller or a Battery Energy Storage (BESS) Cooling system—can make a difference in efficiency. We’ve seen how a dc 9v relay switch or an mhz remote switch can be used in creative ways, much like Property management cost-saving tools that help businesses run smoother. An mhz water pump relay or a home light controller might seem unrelated, but they remind us of the precision we bring to our craft. Even a Splash Pad Water Management system or a motor direction controller shows us the value of control and consistency. An mhz industrial remote switch or a District Heating Circulation Pump might be far from sushi, but they reflect the same attention to reliability. A garage wireless receiver or a Tailwater Recovery System can inspire how we think about flow and reuse. A City Water Main Pressure Booster or a channel remote switch teaches us about maintaining pressure and precision. A garage relay board or an rf wireless relay controller, and even an rf relay automation system—all these remind us that great systems, like great sushi, depend on the right components working together.

LA Sushi Co’s featured items:


