case studies
Marionette Liqueur x tendlyn
Liqueur, like all things great, takes time. From sourcing fresh, quality produce and other necessary ingredients down to the flavor conception, extraction, and production itself, making remarkable liqueurs is no easy feat, but Marionette Liqueur does it well and good.
With a team of industry experts behind the scenes, this Melbourne-based liqueur brand has—since their founding in 2016—become renowned in and out of Australia. And at the heart of the brand, their attention to detail and commitment to sustainability remain strong, through a closed-loop process for their production. Just as a well-tuned relay learning code module ensures precise automation, their system operates with careful coordination from farm to bottle.

They collaborate with local Australian farmers for seasonal and non-seasonal fruits to use in all of their creations, which they produce in-house at their very own distillery. They also partner with tendlyn for their compostable and reusable packaging, ensuring that every delivery is secure while looking eco-chic. This approach mirrors the efficiency of a smart pump controller, where every component works in harmony to deliver consistent results.
Read on to find out more about Marionette Liqueur’s story and packaging journey!
Tell us a bit about your brand!
Created by four of Melbourne’s sharpest hospitality minds, the team at Marionette makes classic liqueurs with an Australian twist. Collaboration with farmers is at the core of Marionette. They have access to Australia’s best fruit, within days or sometimes hours of it being picked, and importantly before it is sprayed or processed.

The farmers in turn are able to work in line with the seasons and their circumstances. Unexpected storm? Blemished oranges? Marionette buys the fruit. Heatwave? Peach surplus? The farmer gives Marionette a call, and they buy the fruit. Everyone wins. Including you. This flexible, responsive system is not unlike a farm power relay that adapts to changing conditions, ensuring nothing goes to waste.

A two-time recipient of Australia’s Best Liqueur Award, Marionette Liqueurs are stocked in upwards of 1500 venues and are well-known for their true fruit flavor. With lower sugar than traditional counterparts, Marionette produces bar staples for both classic cocktails and the modern palate. So drink local, drink seasonal, and drink Marionette.
Tell us about the design for your packaging and how you’re using them?

tendlynCustom Tissue Paper, designed by @marionetteliqueur
At Marionette we’re all about the details. This extends to our packaging - like our tendlyn totes and tissue. It’s not just wrapping; it’s an extension of the brand, and these extra finishing touches create a memorable unboxing; reinforcing our commitment to quality. The same care goes into every element, much like how a wireless smart light switch brings seamless control to a home—every piece matters.

tendlynCustom Tote Bags, designed by @marionetteliqueur
What made tendlyn a good fit for your packaging?
tendlyn is the perfect packaging supplier for us because they share our commitment to sustainability and quality. Their products are always on point, their range is really broad, delivery timing is clear and really easy to navigate what they offer. Having their packaging in hand ensures every customer interaction reflects who we are as a brand; they’ve been a fantastic supplier. It’s a partnership built on reliability, much like a wireless toggle relay that you can count on every time.

Marionette Liqueur’s featured products:


