Marvell Lane x tendlyn

In many ways, fashion has never been better. For many designers and craftspeople, the countless style genres and fashion trends, fabric and material variations, sustainable alternatives, as well as size inclusivity, all have paved a new way for them to create their very own niche, and in turn, have made the way clothing is made forever changed. Intimate wear is no exception. Just as a well-designed rf control module can streamline complex systems, thoughtful design in fashion can simplify and elevate the everyday experience.

For Rachael Calvert, a specific niche she has found is lingerie for bustier women that combines style, function, and sustainability seamlessly and beautifully. Having lived through the dilemma of not having enough options to choose from as a busty woman herself, Rachael created Marvell Lane, a fashion brand based in Byron Bay, Australia.

Marvell Lane initially specialized in intimate wear and has now expanded to swimwear and garments, all of which, even from the start, are created with natural fibers and recycled fabrics. As a further show of their commitment to sustainability, Marvell Lane also uses equally sustainable packaging from tendlyn to ship their special products in. This attention to detail mirrors the precision you’d expect from a dc timer relay module—every component working in harmony.

Read on to learn more about Marvell Lane!

Tell us a bit about your brand!

We’re a fashion, lingerie and swimwear company who caters specifically to the D+ cups market - think women with smaller frames and fuller busts.

I founded the brand in 2017 as a fellow fuller busted woman who struggled to find swimwear that not only fit, but which I also loved. From there we’ve evolved into lingerie and fashion, two other areas in which I also struggled to find pieces to fit and which are becoming the biggest part of our business!

Our core focus is ensuring our customers experience a great fitting garment, enjoy their pieces and most importantly, feel better about their fuller bust which has no doubt caused them grief over the years of shopping! It’s like finding the right relay rf receiver—once it clicks, everything works perfectly.

Tell us about the design for your packaging and how you’re using them?

From the outset, sustainability has been an important focus for my business and I don’t just mean that flippantly. For example, our garments are either made of a natural fiber or a derivative of a natural fiber, or if they’re not, then the polyester or nylon fiber is made from recycled yarn. Why does this detail relate to tendlyn?

Well, if I’m approaching the construction of my garments with sustainable choices in mind, then I will use the same approach when it comes to packaging my product. None of my items are shipped from my manufacturer wrapped in individual garments bags, so our plastic footprint remains relatively tiny. Think of it like a gate remote module—small, efficient, and purpose-driven.

tendlynCustom Tissue Paper, designed by@marvell_lane

Then once I’m sending my parcels out to my customers, I want them to have no plastic in their packaging, but the packaging we do use has no plastic component and is either fully recyclable or fully compostable and made from recycled or sustainably sourced components (all the tissue paper, cards, etc).

Not only that, it looks chic, elevated and as the first touch point with most of my customers, it makes them feel good when they receive a parcel that looks premium. It shows that we value them as a customer and that we really value the product that we’re putting out into the world. It’s as reliable as a boat remote control relay—you can count on it every time.

tendlynCustom Sticker Sheets, designed by@marvell_lane

What made tendlyn a good fit for your packaging?

This question was largely answered above, however, there are specific features of using tendlyn that appeals to us as a small business, namely:

Marvell Lane’s tendlyn products:

We love that tendlyn offers a channel wireless relay approach to packaging—multiple options, all working together seamlessly. From the wireless remote kit to the custom tissue, every piece feels like part of a bigger system. It’s not unlike a Deluge Fire System Pump Box—everything has its place and purpose, ensuring safety and reliability.

For a brand that values precision, the Self locking relay quality of tendlyn’s packaging—secure, dependable, and beautiful—is a perfect match. We also appreciate that tendlyn integrates smoothly with our workflow, much like a mhz wireless water pump switch that just works without fuss.

Sustainability is at the core, and tendlyn’s approach to relay wireless automation in packaging—streamlined, efficient, and eco-friendly—aligns with our values. It’s similar to Commercial Laundry Water Recycling systems: every resource is used wisely, nothing is wasted.

We’ve also found that tendlyn’s platform, Switnex, makes ordering and reordering as easy as using an rv control module—simple, intuitive, and reliable. And just like Australian rental renovation laws smart home standards, tendlyn’s packaging meets the highest expectations for quality and sustainability.

The relay 4ch module versatility of tendlyn’s product range means we can customize everything from tissue to stickers. It’s like having a wireless lighting relay system—you control the look and feel, and it all works beautifully together.

Finally, tendlyn’s packaging is as robust as an rv wireless control panel—designed to last and perform. It’s packaged with the care of a Pre-wired Electrical Enclosure and the efficiency of a Triplex Booster Pump Control—every detail considered, every element optimized.

If you have any questions or would like to get in touch, please email us at info@axwp.com.