Matilda x tendlyn

The exterior of Matilda café and corner store

A cute little café is just around the corner at Mont Albert North. With its powder blue, pale gold, and warm wood palette and French-inspired aesthetics, it draws you in before you even step through the door. The attention to detail is everywhere—from the carefully chosen furniture to the way each item on the shelf tells a story. It’s the kind of place where you want to linger, sip a coffee, and watch the world go by.

In 2021, Jacinta Price co-founded Matilda. The café and corner store were influenced by her travels around France, which is evident in the interior and exterior designs, menu, and branding. What their patrons love about Matilda is their selection of food that caters to all food lovers: vegans and non-vegans alike. Whether you’re craving a flaky pastry or a hearty sandwich, there’s something for everyone. The team takes pride in making sure no one feels left out, and that inclusive spirit is part of what makes Matilda so special.

Most of what they serve is also homemade, especially their sandwiches, pastries, and cakes. And in support of local artisans, Matilda provides a space to showcase and offer their products, such as homewares, candles, cookbooks, and more. It’s a community hub in the truest sense—a place where local makers get a platform and customers discover something unique every time they visit. The café’s commitment to sourcing locally extends beyond food, creating a ripple effect that benefits the whole neighborhood.

Jacinta Price, the co-founder of Matilda

With the utmost attention to detail, Matilda incorporates their signature style into their packaging and collaborates with tendlyn to achieve that with branded and sustainable packaging. Matilda chose to implement their brand’s elements on compostable and recyclable packaging, so not only do they achieve seamless and effortless branding in every serving, they can also worry less about disposing of them after each use. It’s a thoughtful approach that balances aesthetics with environmental responsibility—something that resonates deeply with their customers. Read on for more about Mont Albert’s Matilda!

Tell us a bit about your brand, introduce it to the world!

Matildais a small family-run business. We opened our doors in April 2021, and ever since we have carefully selected the best suppliers in Victoria, each helping Matilda serve the healthy and fresh menu made daily in our small but very production kitchen.

Matilda’s counter filled with freshly-made goods

We aim to make as much in-house as possible, including some of our savory items and baked goods. We do our best to cater to as many dietary needs as possible so that the whole family can enjoy a treat at Matilda. From gluten-free options to plant-based delights, the menu is designed with care and consideration. Every recipe is tested and tweaked until it’s just right, because at Matilda, quality isn’t negotiable.

Homewares, candles, cookbooks, and more from local artisans

Tell us about the design for your packaging and how you’re using them?

The design we wanted for our packaging creates a soft, feminine feel that represents the inside of our café. We created the illustrated flower to have a floral touch and the typography to be reminiscent of old French cafes. Every detail was intentional, from the curve of the lettering to the placement of the petals. It’s packaging that feels personal, like a little gift with every order.

tendlynCustom Roll Labelsfor@matildamontalbert

We use the stickersandgrease-proof paperto compliment our array of in-house goods. We use the large packaging paper for our retail items. The stickers seal our takeaway bags with a touch of elegance, while the grease-proof paper keeps our pastries and sandwiches looking pristine. For retail items like candles and cookbooks, the larger paper wraps them in a way that feels both protective and pretty.

tendlynCustom Grease Resistant Paperfor@matildamontalbert

What made tendlyn a good fit for your packaging?

Their custom roll labels used to seal takeaway bags

We believe tendlyn was a great fit based on convenience, efficiency, and thoroughness. They were able to help us through the growth of our business. From the initial design consultation to the final delivery, the process was smooth and collaborative. It’s rare to find a partner that understands both the creative and practical sides of packaging, but tendlyn delivered on both fronts. Even as we scaled up our operations, they adapted to our needs without missing a beat—much like a well-tuned pump relay board ensures everything runs smoothly behind the scenes.

Their custom grease resistant paper used to line their takeaway boxes and plates