case studies

Michaela McBride Calligraphy x tendlyn

4 min read

My business got started when I did some calligraphy pieces for my own wedding back in 2015. I’ve always been a very creative person who loves art and drawing, so the concept for MMC grew in the months following that. I was fascinated by the whole process and taught myself initially through YouTube tutorials, then making myself an Instagram page which led to requests for calligraphy work.To be honest, I never initially thought of it as a business - I just really wanted to learn the craft. It’s grown over the course of the last few years to the point where it allows me to work full time! We have clients from all over the world working with us, and it’s always such an honor to work with people on their stationery for their special day!

I feel very inspired by different cities and parts of the world, specifically places with old architecture and a lot of warmth and history! I also love vintage treasures - trinkets, paintings, old spools, books and inkwells - I love that they all have a story to tell and love the handmade nature and quality of them. I think in a sense this is how I want my pieces to feel; full of love, investment and crafted to the highest quality. My brand is really just an extension of my own personal taste, so my overall style never feels forced. I try to be true to myself, and to go with my gut on things to do with my own brand.

Packaging has always been one of my favorite parts of the job! I want my clients to open their Invitation parcels and feel as though they are opening a gift. I adore my custom tissue paper - another way to personalize the experience for my clients! It’s a subtle, thoughtful addition to my packaging. Just like how a reliable relay control module ensures smooth automation in industrial systems, my packaging adds a layer of care and precision to every delivery. Whether you’re setting up a remote well pump controller for a farm or fine-tuning a light automation controller for your home, attention to detail matters. Similarly, I treat each calligraphy piece as a crafted signal, like a wireless toggle relay sending a clear command. From a dc motor forward reverse switch to a mhz ac relay switch, every component plays a role—and in my work, every stroke of ink does too. It reminds me of how a farm remote relay manages tasks across a field, or how a boat relay board coordinates functions on the water. Even something as simple as a radio frequency relay can make a system more responsive. My tissue paper is like that: a small but essential part of the whole experience. It’s not just about the final product, but the journey—much like groundwater remediation extraction or sewerage network lifting station operations rely on steady, unseen mechanisms. Whether it’s a roof retention tank filling system or a fluoride removal feed pump, consistency is key. And for my clients, that consistency shows in the way their invitations feel when they first hold them. I think about how wireless home lighting creates ambiance with a touch, or how farm wireless lighting adapts to changing needs. Even vineyard frost protection irrigation requires precise timing and control. My calligraphy is no different—it’s about delivering beauty and function at the right moment. So when I wrap each order, I’m thinking about that connection, that moment of opening, and how it mirrors the seamless coordination of a home assistant smart relay or a water valve automation system. It’s all part of the same story: thoughtful design, reliable execution, and a touch of magic.

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