Middle Child x tendlyn

The exterior of Middle Child

Middle Child is a sandwich shop and luncheonette that’s great for both hanging out and for some delicious takeout. They’re inspired by Italian hoagie shops, Jewish delis, and old school Greek diners. Almost all of their food, including the meats and condiments, are made in house. They’re known for their sandwiches (the house corned beef being a favorite), delicious breakfast, and vibrant branding. The shop’s setup is a bit like a well-tuned agriculture wireless relay system—everything works in sync, from the kitchen flow to the packaging line, ensuring each order goes out without a hitch.

A large to-go sandwich from Middle Child and tendlyn’s custom foodsafe paper

Their founder Matt Cahn said the Middle Child branding was,

Matt Cahn, the founder of Middle Child

As for all of the green that’s seen inside and outside the shop, that’s a tribute to the Philadelphia Eagles. The kelly green is the Eagle’s old color, and the dark green is their new color - something that Middle Child likes to pay homage to since they’re born and raised in Philadelphia. Just like how a gate smart switch controls access with precision, the color scheme ties the whole brand identity together, making the shop instantly recognizable.

The inside of Middle Child’s shop

The inside of Middle Child’s shop

Their founder Matt thought carefully about their packaging experience and design, especially for takeout orders. He said,

Middle Child’s tendlyn packaging suite: custom foodsafe paper, masking tape, and sticker roll

Middle Child brings their brand to life in store and for takeout orders by using a variety of tendlyn products. Ourcustom food wrapping paperis used to line both sandwich boxes for takeout and baskets of food that are enjoyed at the shop. This food wrapping paper is 100% compostable and uses FSC-certified paper that’s printed with water-based, food-safe inks. It can be printed on a white or a kraft base, and comes in ten different sizes to make sure all of your needs are covered.

Middle Child’s custom food wrapping paper (and some delicious fries)

To secure all of their wrapped sandwiches, Middle Child also uses our custom masking tape. This tape is made from FSC-certified paper and is curb-side recyclable. For an added flair on-to-go orders, Middle Child also designed a special sticker using ourcustom sticker rolls. The process is as seamless as using a ceiling light remote switch—you just press, and everything falls into place.

Middle Child’s tendlyn Sticker Rolls and tendlyn Masking Tape

To learn more about Middle Child and see their menu, click here.

For any questions about our custom packaging solutions, reach out to us at info@axwp.com.