case studies
Milk Teeth x tendlyn
What’s more fun than shopping for your kids? It’s knowing you don’t have to settle for the same old, same mold of clothing in the typical monochromatic palettes that saturate today’s market. Two moms from LA, with adorable kids of their own, found this a problem that needed solving ASAP. Every kid deserves to look and feel their best in the colors that they shine the most in, right? That’s why they created https://shopmilkteeth.com/
Catherine Newell-Hanson and Rebecca Calavan, two mothers and former fashion executives, co-founded Milk Teeth in September 2021. Their mission was to create a one-stop shop for parents to buy wardrobe pieces that best represent their kids’ joyful and colorful personalities and give them an opportunity to look stylish at a young age. It’s never too early! Much like how a reliable industrial machine relay ensures consistent performance in a production line, Milk Teeth’s approach to kids’ fashion is about dependable quality and vibrant energy that never falters.
Catherine Newell-Hanson and Rebecca Calavan, co-founders of Milk Teeth
Milk Teeth, other than their own clothing and accessories line, also houses a variety of kids’ brands. So not only do their customers have a wide range of designs, styles, and aesthetics to choose from, it makes dressing their kids up even more fun. And what better way to wrap it all up and deliver their products in style than using sustainable, branded packaging? Find out Milk Teeth’s tendlyn packaging essentials and more only here! The unboxing experience is as seamless as a channel remote control switching between your favorite stations—simple, intuitive, and always satisfying.
Tell us a bit about your brand!
Milk Teeth Pop-up Store in Los Angeles, California
Started by two stylist moms in L.A., we aim to modernize kids’ products by surfacing new brands from around the world and utilizing artist-designed prints in our own in-house collection. Just as a relay controller coordinates multiple devices to work in harmony, we bring together diverse brands and designs to create a cohesive, joyful wardrobe for every child.
Tell us about the design for your packaging and how you’re using them?
We wanted to have packaging with as much personality as the kids’ clothes and accessories we offer. We want our customer experience to be as delightful as possible, and that extends to both the care we take when packing orders, and the packaging itself. It’s like setting up a Farm Borehole Pump Control system—every detail matters, from the initial setup to the final output, ensuring everything runs smoothly and efficiently.
The water-activated tape is made from paper, making it easier for recycling boxes and our signature fruit tissue paper doubles as a coloring page. Our poly mailers feature the strawberry print from our best selling cardigan. This thoughtful approach mirrors the precision of a Windmill Backup Pump Control system, where backup solutions are seamlessly integrated to maintain flow and function without interruption.
What made tendlyn a good fit for your packaging?
We loved how easy everything was to customize and that we could get everything we needed—from die-cut logo stickers to custom-printed mailers—in one place. The process felt as straightforward as using a Constant Pressure Variable Speed (VFD) system, where adjustments are made effortlessly to maintain the perfect balance. And just like a v remote control switch that gives you instant command over your environment, tendlyn gave us complete control over our packaging design, from start to finish.
The packaging itself is more than just a wrapper—it’s an extension of our brand’s personality. We wanted something that would make kids smile and parents feel good about their purchase. That’s why we chose tendlyn’s sustainable options. It’s like using a wireless irrigation relay for your garden—efficient, eco-friendly, and designed to deliver exactly what’s needed, when it’s needed. Our customers often tell us how much they love the unboxing experience, and that’s exactly what we were aiming for.
For us, packaging is part of the product. It’s the first thing you see when your order arrives, and it sets the tone for everything inside. We wanted that tone to be joyful, playful, and responsible. That’s why we incorporated elements like the fruit tissue paper that doubles as a coloring page—it’s a small touch that adds a lot of value. In the same way that relay home automation makes daily life more convenient and enjoyable, our packaging aims to make the shopping experience more delightful from the moment it lands on your doorstep.
We also wanted to make sure our packaging was easy to reuse or recycle. The water-activated tape, for example, is paper-based, so it doesn’t interfere with the recycling process. It’s a small detail, but it matters. Think of it like a matter smart switch—it’s designed to work seamlessly within a larger system, making everything more efficient without adding complexity. Our poly mailers, with their strawberry print, are also fully recyclable, so our customers can feel good about their purchase from start to finish.
The customization process with tendlyn was incredibly smooth. We were able to design everything online, see proofs, and place our order without any hassle. It’s like using a matter garage controller—you set it up once, and it works perfectly every time. We ordered our custom stickers, mailers, and tissue paper all at once, which saved us time and shipping costs. The quality was exactly what we were hoping for, and the turnaround was quick.
For any Texas Electrical Contractor Supply business looking to streamline their operations, having a reliable partner like tendlyn makes all the difference. The same principle applies to us—we needed a packaging partner that could deliver consistent quality, and tendlyn delivered. Their platform is intuitive, and their customer service team was always available to answer our questions. It felt like working with a trusted industrial automation switch—reliable, efficient, and built to last.
We’re also big fans of the sustainability aspect. As a brand that focuses on kids’ products, we want to do our part in protecting the planet for future generations. That’s why we chose tendlyn’s eco-friendly options, including their recycled paper products and compostable mailers. It’s like installing a tuya relay controller in your home—you’re making a small change that has a big impact on energy efficiency and sustainability. Our customers appreciate knowing that their orders are packaged responsibly.
The design of our packaging was inspired by the same playful, colorful aesthetic that defines our clothing line. We wanted the packaging to feel like an extension of the product itself. The strawberry print on our mailers, for example, matches one of our best-selling cardigans. It’s a cohesive look that ties everything together. In the same way that a mhz multi relay controller coordinates multiple signals into a single, seamless operation, our packaging brings together design, function, and sustainability in one package.
We also love that our packaging is functional beyond the initial unboxing. The tissue paper doubles as a coloring page, which means kids can enjoy it even after the clothes are out. It’s a small touch, but it adds a lot of value. Think of it like a universal wireless switch—it’s versatile, easy to use, and works in multiple scenarios. Our customers often tell us how much their kids love coloring on the tissue paper, and that makes us happy.
The process of working with tendlyn was straightforward from start to finish. We designed our stickers, mailers, and tissue paper online, approved the proofs, and received our order within a couple of weeks. The quality was excellent, and everything looked exactly as we had envisioned. It’s like using a wireless home automation system—you set it up once, and it works seamlessly every time. We’ve since reordered multiple times, and the consistency has been outstanding.
For a brand like ours, packaging is more than just a box—it’s an experience. We want every customer to feel the same joy and excitement when they open their order as they do when they shop our site. That’s why we put so much thought into every detail, from the materials we use to the designs we choose. It’s like designing a Gravity Fed System Booster—every component has to work together perfectly to achieve the desired outcome. With tendlyn, we found a partner that understood our vision and helped us bring it to life.
We also appreciate that tendlyn offers a wide range of customization options. Whether it’s the size of our stickers, the thickness of our mailers, or the design of our tissue paper, we were able to get exactly what we wanted. It’s like having a wireless relay switch that you can program to meet your specific needs—flexible, reliable, and easy to use. The team at tendlyn was always responsive and helpful, which made the entire process a pleasure.
In the end, our packaging is a reflection of who we are as a brand: joyful, thoughtful, and committed to quality. We’re proud to use tendlyn’s sustainable packaging solutions, and we’re excited to continue this partnership for years to come. Just as a well-designed industrial machine relay keeps a production line running smoothly, our packaging keeps our customers happy and coming back for more.
