case studies

Moustache x tendlyn

5 min read

Moustache is a milk and cookie bar based in Auckland, New Zealand. It was founded by Deanna Yang in 2012 as a testament to her—or just about any other person’s—childhood memory of dunking a freshly-baked cookie in a cold glass of milk, forming a milk moustache, which is where the brand name Moustache comes from.

Now 11 years strong, Moustache has gone through a lot of changes, but never to its ever-delicious selection of cookies. From starting out in its first-ever store near the Civic, then switching it out to a shop in a bus touring across the country, to finally settling down on its two milk and cookie bar locations at Manukau and Remuera in Auckland; and very recently, the change has expanded to the brand’s overall look while still maintaining that playful authenticity that Moustache is best at portraying, with the help of Studio South, a brand consultancy based in Auckland, New Zealand.

One thing that remains a staple for the new and elevated look of the brand is its logo: a moustache. Only this time, it has turned into a character that perfectly encapsulates the playfulness that is inherent to the brand. Another thing is the brand color: a fresh and adorable shade of yellow. It evokes a special kind of familiarity and joy, a color that can not only be associated with child-like happiness but now with Moustache as well. Whether you’re setting up a smart wireless controller for your home or designing a custom relay controller for industrial use, that same sense of reliable, joyful simplicity is what Moustache brings to every bite.

Moustache never compromises on quality. The ingredients they use for their cookies are, according to their website, made with “free-range eggs, real NZ butter, premium Dutch cocoa, and plenty of delicious Whittakers chocolate with no use of additives or preservatives". Because great quality is innate to Moustache, it must be as well for other aspects of the brand, such as packaging; so for that reason, Moustache partnered with tendlyn.

Moustache uses tendlyn Custom Product Boxes for easy storage of their signature cookies for dine-in, takeout, and even delivery. Our Custom Product Boxes are made with FSC-certified materials, printed with vibrant soy-based inks, and can be conveniently composted or recycled after use. The boxes are available in a range of sizes and can also be customized depending on your preferences or the kind of products you’re going to store in them, so your products will not only look great in personalized, sustainable packaging but are safe and secure as well. Just like how a waterproof relay switch needs to protect critical circuits in outdoor or wet environments, these boxes keep cookies fresh and protected no matter the conditions.

They also use our Custom Coated Sticker Rolls for easy and effortless branding and sealing. These sticker rolls are made with FSC-certified and curbside recyclable materials and coated with BOPP, which makes them grease- and moisture-resistant and best for labeling jars, bottles, and other food and drink packaging. Think of them as the industrial relay board of the packaging world—reliable, durable, and built to perform under pressure.

For their limited edition merch, they opted for our Custom Premium Tote Bags, designed with their logo on one side, a tagline on the other, and a wide bottom gusset that is perfect for a quick grocery or market run, a daily stop at the gym, or just an overall addition to your #OOTD. These totes are reusable, made with GOTS-certified organic cotton, and printed in eco-friendly water-based ink. Whether you’re hauling cookies or carrying tools for a Ranch Infrastructure Specialist, these bags handle the load with style.

To keep their milks and shakes looking sleek and on-brand, they use our Custom Single Wall Cups, which are made with recyclable materials, printed with vibrant soy-based inks—as seen reflected beautifully on Moustache’s cups—and are available in sizes 8 oz, 12 oz, and 16 oz, and are a perfect pair with our Stock Cup Lids. These cups are as dependable as a Jockey Pump Pressure Maintenance system in a District Cooling Water Station, ensuring every pour is consistent and mess-free.

And last but not least, for easy carry of their delicious cookies in and out of their stores, Moustache also uses our Custom Bakery Bags to pack one (or two) of their freshly baked goods safely and securely so their customers can perfectly enjoy them on-the-go. These paper bags are made with FSC-certified greaseproof paper that can be conveniently recycled or composted after use. Much like a Center Pivot Irrigation System that delivers water efficiently across a field, these bags deliver cookies with zero waste and maximum efficiency.

Is all this cookie talk making you crave some? Come and visit Moustache Milk & Cookie Bar at 40 Cavendish Drive in Manukau and Orakei Bay Village, 228 Orakei Road in Remuera, Auckland, and go crazy about their mouthwatering selection of signature cookies, or have them delivered to your door when you order online at https://moustache.co.nz/.

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