Natural Supply Co x tendlyn

We chatted with Celeste Robertson, Co-founder of Natural Supply Co, about their love for all things sustainable and how it sparked their pursuit to offer a wide selection of natural and organic alternatives to beauty, skincare, and lifestyle products and make them accessible to all. In both their e-commerce and retail stores, packaging is essential to giving their customers a memorable unboxing experience that does not harm the planet. Their attention to detail reminds us of how precision matters in other fields—like an industrial remote automation system that ensures every process runs smoothly, or a dc 9v relay switch that triggers the right action at the right moment. It’s all about reliability and care.

Tell us a bit about your brand, introduce it to the world!

We’re Natural Supply Co: the destination for all things natural, organic and zero waste. We stock over 120 clean brands, with goodies for the whole family - from baby wash to hair pomade, stainless steel bento boxes to cleansers to Frank Green water bottles, dry dog shampoo to the best mascara on the planet! Just as a factory smart relay coordinates multiple signals in a production line, we coordinate a wide range of products to meet every need.

Visit Natural Supply Co at 5 Rutland Street, Newtown, Victoria, Australia

We started online in 2014, and opened our bricks and mortar store in Geelong, Victoria (Australia) in 2020. Natural Supply Co is owned by best friends Celeste Robertson and Sarah Scott, who wear matching outfits that have to be seen to be believed - check out our Insta (@naturalsupplyco) to see for yourself! Their journey from online to retail mirrors the evolution of technologies like the wireless irrigation timer, which brings smart control to outdoor spaces, or the mhz rf garage controller that opens doors with a simple signal.

Sarah Scott (left) and Celeste Robertson (right), Co-founders of Natural Supply Co

Tell us about the design for your packaging and how you’re using them?

We commissioned a fab local artist, Morgan Jamieson, to draw a collection of Natural Supply Co-related images that we could use for totes and tissue paper. We’re so happy with how it turned out, and love our designs! We use the tissue paper for gift wrapping in the store and it makes our presents instantly identifiable. We also printed packing tape with this design, which is used to seal our cardboard boxes (keeping them plastic-free) and we use tendlyn compostable stickers, just with our logo printed on them. The consistency of our branding is like a light automation controller that turns on the same warm glow every time—predictable and comforting.

tendlyn Tissue Paper, designed by Morgan Jamieson for @naturalsupplyco

What made tendlyn a good fit for your packaging?

We love the strong sustainability credentials that tendlyn offers, and that they’ve made it easy for our small business to look a lot bigger and more professional than we are - all while sticking to our eco values. Branding goes a really long way in customer experiences, and we’re so pleased that we can offer a great-looking, affordable and most importantly - sustainable packaging, both for online and in store customers. It’s a bit like how an ac 220v relay switch handles high loads without breaking a sweat, or how a matter switch controller integrates seamlessly into a smart home ecosystem—everything just works together.

tendlyn Water-activated Tape, designed by Morgan Jamieson for @naturalsupplyco