noissue x Coalatree

Coalatree started with a simple idea: create products that make life easier for people who love the outdoors, while keeping environmental impact front and center. From their recycled materials to their commitment to carbon offsetting, every step of their process reflects a genuine care for the world we explore. We sat down with their team to talk about how they source materials, what drives their design choices, and why they chose to work with tendlyn for their custom packaging.

“We wanted packaging that matched the quality of our products,” says the Coalatree team. “But we also wanted it to be compostable, recyclable, and actually useful after the unboxing. tendlyn gave us that flexibility.” The result? Packaging that doubles as a stuff sack or storage pouch, reducing waste while adding value for their customers. It’s a small change that makes a big difference—especially when you’re shipping thousands of orders a year.

One of the challenges Coalatree faced was finding a packaging partner that could handle their unique needs. They needed something durable enough for outdoor gear, but lightweight to keep shipping costs down. They also wanted to avoid plastic entirely. With tendlyn’s custom solutions, they were able to design boxes and mailers that met all those requirements. The feedback from customers has been overwhelmingly positive, with many noting how the packaging itself feels like part of the product experience.

For businesses looking to make the switch to sustainable packaging, Coalatree’s advice is simple: start small and iterate. “You don’t have to overhaul everything at once,” they say. “Pick one area—like replacing poly mailers with compostable options—and go from there.” It’s a philosophy that resonates with us at tendlyn, where we believe every step toward sustainability counts.

We’re proud to have Coalatree as part of the tendlyn community. Their story reminds us that great design and environmental responsibility don’t have to be at odds. Whether you’re a startup or an established brand, there’s always room to do better—for your customers and for the planet.