case studies
Nonna’s Grocer x tendlyn
Tired of the same old candles? Make every table, nook, and cranny of your home, from the living room to the kitchen, look like it’s come out of a film or—better yet—a painting with just a couple of handcrafted, one-of-a-kind candle pieces from Nonna’s Grocer.

Madeleine Hoy, a Wollongon-based designer, founded Sydney-based candle shop Nonna’s Grocer, and it all started with an inevitable inspiration from Madeleine’s family heritage: her great-grandfather was a fruit shop owner after settling in his new home in Victoria.

Made with love, appreciation for food artistry, and attention to detail, Nonna’s Grocer’s candles are a definite hit among candle lovers. Not only is it due to their unique, lifelike designs, but also to their dedication to sustainability. Hence, their use of tendlyn sustainable packaging products. Learn more about Nonna’s Grocer below!
Tell us a bit about your brand!

As an ode to his craftsmanship and food artistry, we began experimenting with the world of wax and launched our very first product: a Lemon Candle.
Our concept is, in a way, a playful continuation of the family narrative, but with a female-led focus, hence the name Nonna’s Grocer.
Tell us about the design for your packaging and how you’re using them?

Nonna’s Grocer’scustom tissue paperused for their product,Ocean Tealights
We use compostable and recyclable tissue paper,packing tape, andproduct boxes to house our waxy goods. It is really important to us to work with environmentally-friendly materials in all stages of our product cycle, which means no single-use plastic.

tendlynCustom Water-activated Tape, designed by@nonnasgrocer
The challenge for our produce-inspired candles is transporting them in a way that prevents bumps and bruises during their journey, without the use of traditional protectants like bubble-wrap. We are super pleased we have been able to offer the same level of protection with thoughtful packaging that doesn’t end up in landfill.

OurCustom Product Boxesfor Nonna’s Grocer’s candles
What made tendlyn a good fit for your packaging?
As a small and growing business, it is essential that we work with partners who we can really trust, and who are also value-aligned, especially when it comes to the environment. Every touchpoint with tendlyn has been no-fuss, and super nurturing, and we are super pleased with their flexibility and transparency at every level.



