case studies

One Down Dog x tendlyn

3 min read

We chatted with the team at One Down Dog about their all-inclusive fitness studio, which not only offers a variety of exciting and calming fitness activities but also fosters a shared sense of community among their members through their feeling-focused movement, and how, for their packaging, they decided to go sustainable and chose tendlyn.

Tell us a bit about your brand, introduce it to the world!

One Down Dog is a woman-owned yoga & fitness studio for all bodies and people offering all-levels classes that range from ass-kicking-SWEAT to CHILL-the-eff-out. We don’t take ourselves too seriously and hope that you won’t either!

Jessica Rosen, Founder of One Down Dog

We pride ourselves on our playlists, our activism, and our community. We are committed to creating a welcoming and accepting place for all to come together and connect both on the mat and off. From your first visit, you’re part of the ODD fam, and we encourage you to be your fullest, real self - however ODD that may be!

Eagle Rock Studio, located at 2150 Colorado Blvd., Los Angeles, California, USA

Echo Park Studio, located at 319 Glendale Blvd., Los Angeles, California, USA

Tell us about the design for your packaging and how you’re using them?

Our customers get these reusable totes free with each retail purchase! We are very conscious of our environmental impact, so we’ve always used reusable totes as shopping bags, rather than plastic ones, but we love that our design is a play on the classic “Thank You” plastic bag! We added “Practice Feeling Good” to the bottom because that’s what we’re all about - moving our bodies to FEEL good, not look good!

tendlyn Tote Bags, designed by @onedowndog

What made tendlyn a good fit for your packaging?

The brand we were purchasing our shipping products from previously was not sustainability-focused, and we hated that! tendlyn is sustainable, easy to use, has great reviews, and delivers quickly, which we love.

When we think about how our studio integrates movement with mindful living, it extends beyond the mat. We’re always looking for ways to reduce waste, whether that’s in our daily operations or in how we handle our retail packaging. The same attention to detail we bring to our classes—where we might use a matter relay controller to manage studio lighting or a smart garage controller for our storage area—carries over into our packaging choices. It’s about finding solutions that work seamlessly, just like how a garage remote control module or garage remote receiver needs to be reliable and efficient. We appreciate that tendlyn’s tote bags are built to last, much like a dc 12v relay that keeps your systems running without a hitch.

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