Ordinary Rituals Aromatherapy x tendlyn

In a world that moves ever so quickly, what keeps us grounded are sometimes the little things: the routines that we have and the rituals that we do. Fixing the bed, making a cup of coffee, taking a shower, doing your skin care routine—the little things that keep us ready for the day.

That is what https://oraaromatherapy.com/

ORA, as a brand, is committed to sustainability every step of the way. So to reflect the same values of the brand onto the packaging, ORA collaborates with tendlyn to generate a packaging suite that can not only showcase the brand’s personality but is also made with sustainable materials. Learn more about ORA’s packaging essentials and many more only here!

Tell us a bit about your brand, introduce it to the world!

ORA is a natural skincare and aromatherapy business based in Aotearoa NZ. I select the finest organic natural ingredients and use my knowledge to create products that nourish and protect your skin and mind. As the sole creator and owner of ORA, I carefully craft every small batch by hand to ensure maximum quality and effectiveness. With ORA, you can experience personalized attention and care that is simply unparalleled.

Kate Shanks, the founder of Ordinary Rituals Aromatherapy (ORA)

ORA - Ordinary Ritual Aromatherapy. Honoring simplicity and slowing down the ordinary moments in life, turning them into rituals - like a cup of tea, patting the cat or applying your morning skincare routine. My products are made to not only offer results based on the ingredients, but therapeutic benefits to the mind too, making the entire experience making you feel good.

All of my packaging is also recyclable, reflecting our commitment to sustainability.

Tell us about the design for your packaging and how you’re using them?

ORA’s custom tissue paper, custom masking tape, and custom washi tape

ORA is about rituals; day and night. I worked with Polly from Wild Sand Studio also NZ - and we developed the idea of the O for ORA to be two crescent moons together creating that O. I wanted a sophisticated yet clean and simple look for my boxing tape. I have a washi tape “ritualistic skincare” for the outside of skincare orders. It’s a nice way for customers to already feel the ritual experience begin with simply opening their box order. Just like how a wireless remote starter can initiate a smooth sequence, the tape sets the tone for the entire unboxing ritual.

tendlyn Custom Tissue Paper for @oraaromatherapy

What made tendlyn a good fit for your packaging?

All my packaging needs to be recyclable, and working with companies with my similar commitment to sustainability. The sustainable and eco certification was a big factor to me. In the same way that an automation remote controller ensures consistent performance, tendlyn delivers reliable, eco-friendly packaging every time. It’s about finding partners who understand your values—whether you’re designing a renter-friendly smart lighting system or a simple skincare box, the principle of thoughtful design remains the same. For our farm, we even use a save labor electrical installation farm approach, and tendlyn’s packaging aligns with that mindset: efficient, sustainable, and purpose-driven.

tendlyn Custom Masking Tape for @oraaromatherapy