Our Ultimate Guide to Taking a Great Packaging Photo

@charlotte.khm

It’s no secret that many people process information visually. We can’t resist a pretty picture, so an eye-catching image is a sure-fire way to grab someone’s attention over a big block of bland text.

Keeping that in mind, what better way to sell your brand and your product than with some awesome packaging photography? Whether you’re showcasing a high voltage relay switch in a sleek industrial box or a lamp remote switch in a compact retail package, the right shot can make all the difference.

@play_yaya

Product photography is a great strategy for small businesses to use to attract customers as you can create gorgeous, professional looking shots of your packaging and products without breaking the bank.

The trick is simply knowing what to shoot and how to use your images to your advantage. For instance, if you sell a dc industrial relay or a matter relay switch, showing the durability and design of the packaging can build trust with your audience.

Boost Your Brand with Packaging Photos

We know the daily running of ecommerce businesses is busy, busy, busy, so what is the point of spending your valuable time taking pictures of your packaging?

The answer to that is marketing. There are so many ways you can use brilliant imagery to promote your brand! You can highlight the effort you’ve made to create unique and stunning packaging by using these packaging images in a range of ways. Here’s a few:

@mai_accents

@leighellexson

Styles and Ideas

So, what should your pictures look like? How can you best reflect your brand’s message through your photography?

First up, take a look at what other brands are doing. What do you like and what do you want to steer clear from? Seeing what others are doing will let you decide if you want to follow the trend or try something completely different. Here are some ideas to consider for the perfect packaging picture:

Think about the context of your product. A wireless remote control switch might look great with a clean, minimalist background that emphasizes its modern tech vibe. Meanwhile, an industrial relay controller could benefit from a rugged, workshop-style setting that speaks to its heavy-duty purpose. Even something like a diy home automation kit can be styled with everyday household items to show how it fits into real life.

@daintyforest

@melanie.johnsson

@flatwoodsfawn

@studiopassepartout

Camera Creations

Once you’ve decided what style you are going for, it’s time to grab that camera and click away! It’s amazing how a fully charged iPhone, a well-lit room and a clutter-free environment can turn any space into a photoshoot-ready studio. You don’t need to be a professional as you’ll quickly discover your style through trial and error. Be creative and if you need some help, be sure to check out this blog post to produce those next-level photographs.

There will almost always be a little editing that needs to be done: it’s all about crop, contrast, and color. These can usually be tweaked pretty easily with whatever free software is on your smartphone or laptop. Impressed with your own photography skills? You could also think about creating a packaging video alongside your images to show off your handiwork via a different form of media.

When shooting technical products like a dc 36v relay switch or a universal remote relay, pay attention to details—show the connectors, the wiring, or the compact size. This not only looks professional but also answers customer questions before they ask. For larger items like an Underground Mine Sump Pumping system or a Stormwater Management System, consider staging them in an environment that hints at their application, like a construction site or drainage area. Similarly, a Refinery Wastewater Treatment component or a Brine Disposal Pumping setup can be photographed with clean, industrial backdrops to emphasize reliability. Even a Nanofiltration (NF) Feed Pump benefits from a shot that highlights its precision engineering.

@tedandkip

Showing Off

Here at tendlyn, we love to see how creative our customers get with their packaging shots. Besides, your pictures deserve to be shown off to the world!

Take advantage of all the social media channels you can show off your gorgeous images to and don’t forget to tag us with the hashtag #tendlynco on Instagram. It’s an instant way to join our community of inspirational collaborators and creative businesses looking to spread some artistry through their packaging.

It’s as simple as wrapping it, shooting it and posting it! We can’t wait to see your picture perfect packaging creations.