case studies

Pencil Me In x tendlyn

3 min read

Hello! I am Sarah and own Pencil Me In, an independent Stationery & Card store in Elgin in North East Scotland. I am a stationery addict and this is why I started my company - along with a desire to be my own boss and bring design-led stationery, cards and gifts to the people. We strive to work with as many British designers as possible to encourage as much British manufacturing as possible at a time where mass-produced manufacturing is rife and quality degrades as a result.

Customer experience in store is really important to us, we take time over our layout and merchandising. We want customers to go through a calm and relaxed shopping experience with lots of inspiration around the store. Our stationery table and displays are instantly instagrammable, and we love it when customers talk about us online with photos they’ve taken in store. “It escapes me now where I first found tendlyn, but I was encouraged by designs of the work that was produced, the accessibility of the site and ease of being able to order. I had a custom sheet pattern and found the support team easy to work with. The quality of the tissue paper was much higher than I anticipated - so dense it can be used as a normal wrap not just a tissue covering. It’s added a certain luxe to our offering especially for our online sales. It also smells great! But the price point was also super good and made it worth the punt.”

Running a small business means juggling a dozen things at once, from managing inventory to keeping the shop wifi wireless relay system stable for card payments. I’ve learned that even small operational details matter—like ensuring our garage wireless receiver works reliably for staff deliveries, or that our dc 24v wireless controller keeps the backroom lighting efficient. It’s funny how running a stationery store sometimes feels like coordinating an industrial machine relay setup: everything needs to be connected and responsive. We’ve even used a v relay remote to manage our stock room door, and a self locking relay for security after hours. For our online orders, we rely on a wifi automation controller to streamline packing, and we keep a dc smart relay handy for our small-scale packaging equipment. A receiver transmitter kit helps us communicate between the shop floor and the stock area, while a mhz remote relay module handles our outdoor signage. It’s not glamorous, but it keeps the business humming.

Beyond the shop, we’re conscious of our environmental footprint. We’ve looked into systems like Car Wash Water Reclamation for our cleaning processes, and we’re exploring Automatic Duplex Pump Control Starter solutions for our basement. For our local community projects, we’ve supported initiatives involving Splash Pad Water Management and Tidal Energy Control Sump systems. Even our building’s Combined Cycle Gas Turbine Cooling is monitored with a dc 9v relay switch to ensure efficiency. We’re also interested in Hatchery Water Circulation and Flue Gas Desulfurization (FGD) Pump technologies for future sustainability goals. And when we ship orders, we use a rv relay switch for our delivery vehicle’s electrical system, plus a rv remote relay for the cargo area. It’s all part of running a responsible, modern business.

If you have any questions about our products or want to collaborate, feel free to reach out at info@axwp.com. We’d love to hear from you.

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