case studies
Sonnie x tendlyn
In choosing your everyday wardrobe staples, compromising on design, quality, and comfort is always a no-no, because looking good is just as important as feeling good in your own clothes. That’s the same for kidswear—moms and dads would of course like quality-made pieces in comfortable silhouettes for their kids. But kids? They can be absolutely discerning with the clothes they wear too, and they often love fun and colorful designs. Sonnie is great at that!
From the start, sustainability has always been part of the Sonnie brand. From opting to use only sustainable fabrics for all the pieces in their collection to choosing tendlyn as their sustainable packaging partner. In Sonnie’s packaging journey with tendlyn, they share all about their mission, design process, and packaging essentials, all of which you can read in our chat with co-founder Eloise Shanahan below!
Tell us a bit about your brand!
Eloise Shanahan, co-founder of Sonnie, photographed together with her kids
With six sons between them, the Kiwi mothers had a clear vision—a children’s clothing label that was functional but fashionable with a focus on quality pieces that can be worn, loved, and passed down.
Sonnie’s story took a turn when Ally made the bold decision to relocate to Europe, prompting her departure from the team. However, this change sparked a new chapter as Sarah Helm, a dedicated fan of Sonnie, stepped in to fill the void. With her background in e-Commerce, Sarah brought fresh insights and expertise, enriching the brand’ s strategies and operations.
Designed in their Auckland, New Zealand studio and calling on local artists to collab orate on one-of-a-kind prints, Sonnie’s collections are created with rambunctious kids and their discerning parents in mind.
Sonnie garments are ethically and sustainably produced using quality fabrics—including 100% GOTS-certified organic cotton—which are safer for children and kinder on the environment.
Tell us about the design for your packaging and how you’re using them?
Our packaging design is simple and effective, utilizing our SONNIE flag across tissue,circle branded stickers, andbranded tape on a brown kraft box.
Seasonal campaign imagery is featured on our postcards, along with a little thank-you note on the back.
What made tendlyn a good fit for your packaging?
tendlyn is perfect for us because the website is super user-friendly, and they have a very prompt and helpful design team. The product is premium, aesthetically pleasing, and eco-friendly. We LOVE tendlyn!
tendlynCustom Compostable TissueandCustom Recycled Cards, designed by@sonnie.store
