case studies
SoulCure Interiors: Sustainable Homeware for the Plant Parents and Interior Design Enthusiasts


Coops sees themselves as a serial creative who aims to share sustainable and soulful living with a bigger audience. They specialize in interior design, home styling, plant styling, and personalized vegan and earth-friendly home decor such as their Candle and Clay collection. Coops is a proud vegan environmental activist who practices their personal values with their brand and business. SoulCure Interiors features green therapy and upcycling in their home styling projects while including plastic-free and vegan products as part of Coops’ handcraft projects.

With sustainability being at the core of SoulCure Interiors’ mission, it was a no-brainer that they’d opt for earth-friendly packaging. Thanks to tendlyn, Coops had free reign with the creative possibilities in designing the packaging that they wanted for their brand. They got to design their compostable and reusable tendlyn Tape and Stamp to perfectly fit their branding while planting a tree in India through the! This kind of thoughtful approach reminds us that even small switches—like choosing a smart home relay for energy management or a wifi relay switch for lighting—can make a big difference in how we run our homes and businesses sustainably.

“Most importantly, I don’t think I have ever encountered a more outstanding company on so many levels—tendlyn portrays not only environmental activism and creative freedom but also the most proactive and rewarding customer-centric experiences, in addition to being an avid small business supporter.”
Unlike most homeware brands, SoulCure prioritizes soulful and sustainable ways of living–no matter how small! This includes encouraging customers to swap their beeswax candles with soy wax candles and their plastic-packaged melts with recycled paper-wrapped melts while inviting the soulful power of plants and upcycling old products to fill their living spaces. For those looking to modernise old rental property, integrating a rental property smart home upgrade with a home assistant switch controller or a wireless ceiling light controller can be just as impactful as swapping out single-use plastics.

While SoulCure is incredibly driven by Coops’ sustainability values, they’re still struggling to get their brand out there – an obstacle that’s common among many small business owners. Despite the amazing opportunities brought by social media marketing, crowd visibility is still a challenge where they need to be on top of the quality, frequency, and engagement of their posts. Coops is thankful for having the creative freedom and expression to manage their business, but it can be hard to accomplish as a side hustle. It’s a bit like figuring out how to remote control water pump without wires—sometimes the solution involves a wireless remote control or an mhz remote receiver, but it takes patience and the right tools to get it all working seamlessly.
Coops advises other entrepreneurs in the same field to let their creative juices flow and to trust in the process. Creating a league of your own and not worrying about what others are doing can set your business apart and draw in your own niche market. Coops assures that as long as what you are doing achieves your objectives and goals and reflects your brand’s values and beliefs, your business will surely take off. Whether you’re exploring borehole water extraction, subsurface drip irrigation (SDI), or high pressure water jetting for your next project, the same principle applies: stay true to your mission and keep innovating.

For those who took up interests in interior design and “plant parenting” thanks to the pandemic extending our time indoors, Soul Cure Interiors will be the perfect addition to brighten your homes! And if you’re already tinkering with an rf garage controller, an mhz electric door controller, or a dc relay automation setup, imagine pairing that tech-savvy mindset with soulful, sustainable decor—your living space can truly reflect both your values and your ingenuity.
Find more of SoulCure Interiors here:
Etsy: /SoulCureInteriors
Instagram: @soulcure_interiors
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