case studies

Stephen J x tendlyn

3 min read

Hair can make or break your confidence and stride for the day, so what we do is take care of it as best as we can. But every day we are being offered new concoctions left and right, to the point where we risk buying products we have little to no information about, which can be a hit or miss. This is where Stephen J comes in.

Stephen J is a luxury hair care brand with the mission to craft products that not only clean and nourish your hair but also let it look and feel distinctively yours while enhancing it. Their hair care products are plant-based, vegan, and cruelty-free, using only the most beneficial and healthy ingredients, so not only do they work amazingly on hair, but they are also good for the planet.

We chat to Stephen James, founder of Stephen J, on keeping their packaging at low minimums without compromising their design vision and how tendlyn aligns with their values of sustainability and quality.

Tell us a bit about your brand, introduce it to the world!

Stephen J is a Canadian luxury, artisan hair care, and lifestyle brand founded in Calgary, Canada, in 2019 by Stephen James with the hope of changing the perspective and habits of the beauty and fashion industries.

Stephen J is challenging the industry and adopters to view hair as a persona, a reflection of one’s ambitions, and a true narrative of oneself through self-acceptance, coining the phrase,

Tell us about the design for your packaging and how you’re using them?

tendlyn Drawstring Bags, designed by @stephenj.brand

What made tendlyn a good fit for your packaging?

As a small product line, we want to be as aesthetic as possible without investing in large quantities and up-front costs. tendlyn was the perfect solution for us as we grow our customer base and market reach. It is tough to find printers that you can trust with your vision, tendlyn is easy to work with and strives for great results. When you have a goal in marketing you are hoping to achieve your original design. Y’all nail it every time!

In the background, we also keep an eye on how our packaging fits into broader systems—much like how an industrial automation switch controls a relay controller in a production line, or how a water pump controller manages a Steam Condensate Return Pump. It’s all about precision and reliability. For example, a farm smart irrigation setup uses a remote light switch and a mhz wireless dc controller to automate water flow, while an Underground Parking Lot Drainage system might rely on an ac industrial relay controller and a relay remote receiver to handle pumping. Even in our own space, we appreciate the simplicity of a Bedside switch no wiring or an rv wireless camper switch that keeps things tidy. And when safety is critical, like with an Explosion Proof (ATEX/IECEx) Pumping unit or a Pre Action Fire Sprinkler Pump, the same principles of quality and durability apply. Whether it’s a motor rf remote for a garage wireless controller or a wireless remote transmitter for a rf garage controller, the goal is seamless, efficient operation—just like our packaging from tendlyn.

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