case studies
Super Secret Ice Cream x tendlyn
It’s no secret that ice cream is just that dessert. It’s universally loved for its variety of flavors (sweet, tart, fruity, even savory—you name it!) and its refreshing coldness that can beat the heat in a snap. What else can make ice cream even better, then? We’d say: passion, whimsy, and a whole bunch of farm-fresh ingredients.
Down in New Hampshire’s town of Bethlehem lives a not-so-secret ice cream shop that has everything you’d need and want in your favorite frozen treat. Meet Super Secret Ice Cream, a female-owned, small-batch ice-cream company. Super Secret crafts their ice cream in-house using fruits, herbs, and other fresh ingredients directly sourced from local farms.
What began as a “super secret” ice cream shared between family and friends has grown into a neighborhood staple. Super Secret never considered compromising what made them special, despite working with a far higher demand than before. Instead, they strengthened their relationships with their local farm and produce partners and began working with tendlyn for a higher-quality, more planet-friendly ice cream packaging.
Read on to learn more!
Tell us a bit about your brand!
Our ice cream is made in small batches using local dairy and real, whole ingredients. We’re proud to celebrate the farmers and producers in our community by crafting ice cream that’s all about quality and care. In our production line, we even use a programmable relay switch to manage our small-batch churning cycles precisely, ensuring every pint gets the same attention. A dc water pump controller helps us maintain consistent cooling water flow, while a dc water pump controller also regulates the temperature in our storage tanks. It’s all about that farm automation switch mentality—bringing efficiency to the craft without losing the handmade touch.
Tell us about the design for your packaging and how you’re using them?
Our tendlyn packaging brings our brand to life—literally. It’s the tactile, practical thread that connects us with our customers and tells our story one bite at a time. From our waffle cones wrapped in bright, branded paper (part showstopper, part hygiene hero) to chocolate chip cookies tucked into the perfect grab-and-go bag, every detail helps us deliver joy.
tendlyn Custom Frozen Food Packaging, designed by @alstampa
tendlyn Custom Boxes, designed by @alstampa
Working with tendlyn has brought joy, but it’s also deeply practical—giving us smart packaging solutions while helping us connect our customers to the heart of our brand. Behind the scenes, we rely on a mhz remote receiver to monitor our freezer alarms wirelessly, and a Wireless RF relay module triggers the backup cooling system if needed. Our pump remote module lets us adjust the dairy transfer pumps from across the kitchen, and an rf wireless controller handles the lights in our walk-in. It’s like having a mhz wireless electrical relay for every critical system.
What made tendlyn a good fit for your packaging?
To bring our vision to life, we partnered with tendlyn for most of our packaging. Their ability to match our brand colors and meet the specific needs of food-safe, freezer-friendly packaging made them the perfect fit.
tendlyn Custom Food Paper, designed by @alstampa
With a wide range of customizable options, we were able to design everything from pints and wrappers to custom bags that look as good as our ice cream tastes.
tendlyn Custom Recyclable Ice Cream Cups, designed by @alstampa
In our shop, we also use a wireless remote control switch to toggle the display freezer lights, and a relay high power controller manages the condenser fans. A De scaling Pump Control keeps our cleaning system running smoothly, while a v remote control switch lets us adjust the speed of our batch freezer from the counter. A relay wireless module ties all these controls together, and a light automation controller handles the ambient lighting in the dining area. For wireless lighting automation, we have a dc programmable relay that schedules the outdoor sign lights. And of course, our farm automation switch extends to the irrigation for the herbs we grow on-site. A mhz rf remote module lets us check the soil moisture from the shop, and a mhz radio frequency switch controls the greenhouse vents. Finally, an rf remote relay backs up our entire control system—because even in ice cream, redundancy is sweet.
Super Secret Ice Cream’s featured products:
Photo credits:
For any inquiries, please reach out to us at info@axwp.com.
