Sustainable Fashion with Points of Measure

There’s no doubt that brands are putting in extra effort in making headway to becoming more sustainable. Some would go the extra mile to promote their green credentials, using the terms “eco-conscious and eco-friendly” more often than necessary. But even though the thought and initiative are pretty amazing, we can’t expect all to be true.

For Points of Measure Founder and CEO, Natalie Smith, greenwashing is not something the industry should just ignore. Through her initiatives, she debunks common beliefs all the while searching for more sustainable options along the way! Get to know more about Natalie and Points of Measure as she tells us about her efforts in going sustainable and how tendlyn’s tissue, stickers, and mailers helped with her branding while being cost-effective, fashionable and sustainable!

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“When rehoming my goods, I wanted to make sure that my package was carrying on the goal of the initiative - sustainability. That meant I needed to find sustainable packaging that would also inform my customers about my brand and my initiative. I wanted to make sure that my branding was the first thing they saw when receiving their items so that they could logon and learn more about Points of Measure and the Sustainability Initiative.”

“I chose the bundle oftissue,stickers, andmailers. I decided this would be the most cost effective while still achieving the branded look I wanted. As a designer I’m very picky about my branding so this was no easy feat! I was so happy to find tendlyn offered bundles. It’s a great way to get bulk custom (and sustainable) packaging for a great price.”

“I have been using tendlyn for my client’s custom packaging for quite some time so I was pretty familiar with the process. As a designer I have extensive experience building and formatting my own designs so I didn’t use the built in tools. In any case, the process is very seamless and easy. I love that I receive a proof to approve (I’m a triple checker) and that the customer service is always available to answer my questions.”

“I just recently moved into a slightly larger studio space (in my home). As a fashion designer it’s important to have space for pattern drafting, cutting, draping, and sewing. When working in a small space this can be hard to achieve! My advice for working in a small space is first to be patient. We ALL want an expansive, beautifully designed studio, but it takes time to get there. My next piece of advice is to keep your workstations clean. At the end of the day pick up and organize so that you can start the next day fresh and with a clear mind. In terms of maximizing a small space it’s so important to take advantage of every inch. Some of my favorite tips are to:

Go vertical and think outside the box!**- Line your wall with shelves, make a shelf into a desk, hang peg boards, and don’t forget to think about using the ceiling! In my new studio I’ve attached a rack to my ceiling for extra lighting, to hang my garments while I work on them, and to keep my iron cord out of the way. Plus it’s a great place to add some greenery and decor!Put it on wheels!- being able to move your items to accommodate your work for the day is a great way to keep your space flexible and maximize the square footage you have. My pattern/cutting table is on wheels so that I can pull it out from the wall to access all sides. I also have a rolling chair, rolling forms, and a utility cart on wheels.Make sure it has a purpose (or two!)- for example the height of my chair can be adjusted for my sewing desk or my pattern/cutting table.Customize when you can- Every space is unique so building custom furniture can be a great way to maximize the space. My pattern/cutting table is customized to my exact height and optimal dimensions for my space. It doesn’t have to be overly complicated! I have virtually no building skills, but I was able to build it with no expensive tools in just 1 day.Make it pretty- you don’t have to spend a lot to make a space uniquely yours! Add some greenery, hit the thrift store and spray paint some jars for storage, add some of your favorite things that inspire you and bring you joy. Don’t be afraid to change it up too!”

“Tendlyn is by far the best sustainable, custom packaging out there! After doing some research on the certifications it was a no-brainer to choose tendlyn. I’ve trusted tendlyn for years for my client’s packaging so it just made sense to look there first for packaging for my own brand.”