Sustainable Packaging: What You Need to Know About Recyclable, Compostable, and Reusable Packages

Another great thing about Struck’s packaging is that the mailer quite literally speaks for itself. Having the line “Hey! I’m a 100% Compostable Mailer.” immediately sends the message that the brand cares about sustainability — which earns them points with shoppers. Plus, it tells the customer that the packaging is compostable, so they can dispose of it properly.

2. Recyclable Packaging

Recyclable packaging is exactly what it sounds like — it’s a type of packaging that’s made out of materials that can be recycled. Corrugated cardboard is one of the most common examples of this type of packaging. The fibers that come from corrugated containers are easily recyclable, as they can be efficiently compressed and transported. These boxes are loaded into a hydro pulper — a piece of equipment that cleans and processes the material. From there, it can then be repurposed into new paper and fiber products.

Corrugated boxes are a great option when you need durable shopping supplies that won’t bend during transport. They’re also quite cost-effective, so they won’t put a dent on your budget; plus they’re versatile and you can easily tailor these boxes to fit your brand’s look and feel.

If you decide to use corrugated boxes (or any other type of recyclable material), be sure to let your customers know. Much like how tendlyn’s mailers proudly state that they’re compostable, having a “recyclable” label on your packaging sends a clear message to your customers that you care about the environment and it reminds them to chuck the box in the bin that’s specifically for recyclable materials.

A great example of this tactic in action comes from Maelove Skincare, which has the words “This box is 100% recyclable” printed on its boxes.

3. Reusable Packaging

Encourage customers to keep waste out of oceans and landfills by getting them to reuse your packaging. Instead of single-use plastic or boxes, consider using high-quality and practical cases, pouches, or containers that serve a purpose beyond just carrying your products.

A bonus of having reusable packaging is that it can keep your brand on the radar of your customers. By giving them something they can reuse again and again, you can stay top of mind, and potentially drive repeat purchases.

Being part of the circular economy should be a no-brainer.

Every business — from Fortune 500 companies to mom and pop stores — should do their part to help the environment. We only have one livable planet (that we know of), so protecting it should be a priority.

Whether you’re just starting in your sustainable journey or you already have several CSR initiatives in place, there are always steps you can take to be more eco-friendly.

One thing you can do right now? Evaluate your packaging and shipping materials to see how earth-friendly they are. And if you don’t have the most sustainable practices, consider using compostable, recyclable, or reusable packaging instead — your customers and the planet will thank you for it!