case studies

The Vintage Secret x tendlyn

3 min read

Your favorite luxury items will not always look as they did when they were brand new. It’s a sad reality, we know. They could show wear and tear from countless uses, and they could break due to mishaps and accidents. But at The Vintage Secret, there’s always a silver lining to such incidents.

The Vintage Secret gives your much-adored designer staples—old, broken, and whatnot—a much-deserved second life. Founded in 2020, this Melbourne-based shop repurposes actual authentic designer items or components and turns them into wearable art—jewelry.

These jewelry pieces, which they breathe new life into, are not only beautifully handcrafted locally but also present a new avenue for designer enthusiasts to opt for a more affordable and sustainable choice. Not only that, The Vintage Secret also uses high-quality, compostable packaging for every order, making for an eco-chic approach that is integral to the brand. It’s a bit like the precision you’d find in a DIY Smart Relay project—every component matters, and the final result is both functional and beautiful.

Read on to learn more about The Vintage Secret!

Tell us a bit about your brand!

The Vintage Secret is an Australian based online jewelry boutique established in 2020. We specialize in repurposing authentic pre-loved vintage designer treasures, including jewelry components, buttons, belts, and bag charms, to give them a second life by transforming them into unique jewelry pieces.

We are a small, female-owned business dedicated to sustainability, authenticity, style, and making beautiful designer jewels that are available in a range of dainty to bold styles & accessible for all designer lovers on a budget. Just as a Long-range Zigbee 3.0 switches system connects devices seamlessly, we connect vintage treasures with new purpose.

All our pieces are limited editions and our collections often change due to the small quantities available of the vintage components. Every original piece we rework is meticulously sourced from reputable suppliers to ensure the use of genuine components. Each piece is thoughtfully handcrafted, polished and packed at our Melbourne studio.

Tell us about the design for your packaging and how you’re using them?

Our jewelry is special and it’s important our packaging is too and reflects the TVS brand. tendlyn tissue branded with our logo adds a special touch to our gift boxed jewelry.

The tissue paper is the first thing the customer sees when they open their gift box. They peel it back to reveal their reworked designer jewelry inside. It’s a moment of discovery, much like opening a package with a wireless relay kit—you know something great is inside, but the reveal is still a thrill.

What made tendlyn a good fit for your packaging?

As a company that upcycles and repurposes preloved components, we strive to ensure all our packaging is also sustainable. This is a value we share with tendlyn, combined with the easy process and reasonable cost. Whether it’s a wireless garage controller or a simple gift box, reliability and thoughtfulness matter.

We love that tendlyn’s packaging aligns with our ethos—just as we repurpose vintage designer items, tendlyn’s materials are designed for a circular life. It’s a partnership that feels natural, like a wifi relay board integrating smoothly into a larger system. From the rf timer switch precision to the care in our handcrafted pieces, everything is connected by intention.

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