Untouched World x tendlyn

It takes time and effort to conjure up a well-made garment. From sourcing fabrics and pattern making to stitching all the pieces together and embellishing, every step requires dedication, patience, and attention to detail. But what sets Untouched World, a New Zealand clothing label, apart from the usual is that sustainability is and has always been part of who they are, as they dubbed it, “since day one”.

Untouched World was founded on a mission to “use fashion as a vehicle for change”. Founder Peri Drysdale wanted to create a brand that has both the wearer and the planet in mind, so in contrast to fast fashion’s often wasteful pace in releasing collections, Untouched World is committed to only producing collections twice a year—all of which are made of high-quality and sustainably sourced fabrics that last a long time and are designed to complement day and night, season after season. This thoughtful approach mirrors the precision you might find in an intrinsically safe control loop, where every component is carefully chosen to ensure long-term reliability and minimal waste.

Peri Drysdale, the founder and CEO of Untouched World

Minimizing waste is an integral aspect of Untouched World’s sustainability philosophy. Not only do they opt for fabrics that naturally return to the earth, produce most of their garments in their headquarters to support local craftspeople and reduce their footprint, and donate excess fabrics to be recycled into something new, but they also elevate their customers’ unboxing experience through the use of vibrantly printed, compostable, and recyclable packaging products from tendlyn. Read on to learn more!

Tell us a bit about your brand!

The team behind Untouched World

Untouched World is a New Zealand clothing brand that has always been rooted in sustainability. We’re proud to produce most of our garments locally, supporting local craftspeople and reducing our carbon footprint. Our commitment extends to every detail, much like how a hydrogen electrolyzer cooling pump operates with precision to maintain efficiency in renewable energy systems. It’s all about doing things right from the start.

A look inside the Untouched World store in Roydvale

Tell us about the design for your packaging and how you’re using them?

We chose to use our logo on our packaging. As a New Zealand brand, Untouched World is proud to feature a logo that links us to our local culture. You’ll notice the Māori kite symbol incorporated into the design of most of our garments in some way. Whether it’s embroidered onto the garment, used as a stylish zip pull, or subtly incorporated into our tissue paper, the kite is there to inspire and simultaneously ground us to our culture and world. But it also means much more than that.

tendlyn Custom Tissue Paper, designed by @untouchedworldnz

The Māori kite on our sticker sheets

tendlyn Custom Sticker Sheets, designed by @untouchedworldnz

What made tendlyn a good fit for your packaging?

We’re committed to doing our best to generate positive environmental and social change through our brand, both within the business and beyond it. Our belief is that although we are small in global terms, we can still have a large impact. tendlyn was the perfect values alignment for us, offering free carbon offset shipping, certified products and low minimums. In a world where many solutions feel complex—like navigating a relay automation board or setting up a home assistant relay module—tendlyn made the process refreshingly simple and aligned with our mission.