case studies
Vagrant Story x tendlyn
There’s nothing more nostalgic and at-present than scent. It’s as elusive as time and yet remains in memory for a long, long time. Suffice to say, it’s inherently human. It’s those fleeting moments that sparked the creation of
To bring memory to scent, Vagrant Story creates a collaborative effort between artists, perfumers, and artisans, among many others. With their endless inspiration, synergetic creativity, and mindfully sourced materials—from high-end vegan ingredients down to on-brand, sustainable packaging from tendlyn—the work begins.
Read more about the dreamy world of Vagrant Story below!
Tell us a bit about your brand!
Ivy Kwon, the founder of Vagrant Story
Tell us about the design for your packaging and how you’re using them?
As a primarily direct-to-consumer company, our packaging is an extension of our brand. We view it as an important touch point and opportunity to delight our customers.
tendlynCustom Water-activated Tape, designed by@vagrantstoryco
We strive to balance sustainability and functionality as we grow, routinely conducting things like packaging fittings to optimize box-to-product ratios and reduce the need for dunnage. So far, we’ve been able to communicate our aesthetic with a less is more approach.
What made tendlyn a good fit for your packaging?
We utilize premium quality materials in the formulation of our fragrances, prioritizing upcycling and nature preservation whenever possible.
When it comes to packaging, we searched for a high quality eco-conscious option, and the tendlyn custom water-activated tapeandcustom masking tapewere the obvious choices!
Vagrant Story’s featured products:
