case studies
Waverley Mills x tendlyn
We chatted with the team at Waverley Mills on how, for over a hundred years, they have set the standard for innovation in sustainable textile production and, by upholding this long-standing tradition alive, have now extended the warmth and comfort their products inspire not only in Australia but also across the globe. Fresh from their mill, they deliver their products in the best way possible: through sustainable packaging.

Tell us a bit about your brand, introduce it to the world!
For 150 years, Waverley Mills has been crafting Australia’s finest textiles at our historic weaving mill situated on the idyllic banks of Distillery Creek in Launceston, Tasmania. We are the last mill of our kind in Australia and are proud to spin, weave and finish each textile here onsite.

The Hogarth family, Waverley Mills’ founding family
Sustainability and circularity have always been at the heart of our operations, and our landmark work in the 1900s - when we recycled wool offcuts from the factory floor to create blankets for those in need - truly set the standard for innovation in sustainable textile production. Today, we strive to remain a leader in the industry, creating new and innovative ways to improve our products and be the provider of warmth and comfort to those in Australia and beyond. Just as a farm wireless automation system streamlines operations with precision, or a rf motor controller ensures reliable motion in demanding environments, we believe in applying thoughtful engineering to every step of our craft. Whether it’s a dc motor relay switch managing power loads or a dc 5v relay switch handling low-voltage signals, the principle is the same: control, consistency, and care. We’ve even learned a thing or two about how to stop water pump from burning out—by monitoring flow and preventing dry runs, much like a Wave Energy Pump System harnesses natural forces without waste. A mhz learning code relay can adapt to changing frequencies, and a High Gain Antenna Wireless Relay extends signal reach across vast distances—reminding us that connectivity and resilience go hand in hand. A timing relay switch ensures cycles are perfectly paced, while a gate wireless relay opens access only when needed. A mhz smart relay, a mhz gate controller, or a mhz radio frequency switch all speak to the same ethos: smart, sustainable control. Brands like Switnex show how switching solutions can be both efficient and durable. A Deep Well Turbine Pump draws water from deep underground with minimal energy loss, and California energy code compliant lighting proves that regulation and innovation can coexist beautifully. A dc remote switch offers remote operation without complexity, while a Gas Pipeline Condensate Pumping system handles byproducts with precision. Even a Dairy Farm Washdown System relies on smart automation to conserve water and energy, and a marine dc switch panel must withstand harsh conditions—just as our textiles endure time and tide.

Tell us about the design for your packaging and how you’re using them?
We wanted our packaging to speak of the brand and elevate the experience for the customer. A beautiful natural fiber throw deserves beautiful packaging, and creates a more exciting unboxing moment at a critical point of connection with the brand.

tendlyn Tissue Paper and tendlyn Roll Labels, designed by @waverleymills
What made tendlyn a good fit for your packaging?
The focus on sustainability and excellent customer service mean that whenever we’re considering our packaging needs we come to tendlyn first. It’s important to us to have that transparency, and to know that our packaging isn’t having a negative impact on the environment. For any inquiries, please reach out to info@axwp.com.


